Healthcare & Life Sciences use case
Optimise journeys for better health outcomes and marketing efficiency.
Elevate each step of the journey for healthcare providers, patients and members. Adobe provides secure, omnichannel solutions that use AI-powered insights to suggest the next-best action, enhance the support experience and measure and attribute marketing performance.
Boost engagement and surface timely health content and guidance using AI-driven insights from Adobe.
Inform next-best health actions using AI-driven insights.
Economic and market shifts are increasing pressure on healthcare organisations to enhance their marketing efforts and customer experiences. Adobe uses customer behaviour and healthcare needs data to provide AI-driven insights that help marketers improve their offers and outreach, so they can give patients what they need.
- Empower providers with unknown-to-known personalisation and next-best actions across channels to improve treatment understanding, influence brand preference and strengthen relationships with patients.
- Deliver personalised disease and treatment education based on individual treatment journeys.
- Identify marketing tactics that increase conversion rates among prospective customers.
Improve support experiences with quality cross-channel intelligence.
Deliver efficient and tailored call centre experiences while containing costs. Adobe empowers organisations and call centre representatives to respond to individual customer concerns during their healthcare journey, delivering a more personal and seamless experience.
- Provide call centre agents with advanced, cross-channel intelligence to support interactions that proactively address issues, increase customer satisfaction and reduce call times.
- Use cross-channel search and engagement data to create more relevant digital self-service materials. This helps resolve questions before calls are needed and reduces costly call centre volume.
Measure marketing performance and show efficiency for every stage of the journey.
Organisations struggle to access and analyse touchpoints for providers, patients and customers, which are often managed by different systems with bespoke IT integrations. Adobe solutions increase marketing efficiency with an intuitive, collaborative customer analytics platform that helps marketers quickly understand the customer journey.
- Power secure, cross-channel measurement and analysis, as well as AI-driven insights into behavioural and clinical data from across digital touchpoints, including customer portals, pharmacies, doctor’s offices and call centres.
- Get the insights you need to quickly understand the customer journey and deliver relevant and real-time offers.
- Unlock audience insights to refine journeys, improve segmentation, optimise campaign performance and identify efficient digital services to replace costly off-line interactions.
“As we got more effective at reaching providers with the right message at the right time, we increased marketing’s contribution to the pipeline by 21% year over year.”
Veronica Lazarovici, Marketing Operations Manager
Alma
Dive deeper into optimised customer journeys for increased efficiency.
