Healthcare & Life Sciences use case
Create customer-led experiences for better engagement and service.
Prospective customers increasingly expect their healthcare or life sciences experiences to be tailored, similar to their interactions with B2C businesses. Adobe solutions help you to meet your audiences’ specific needs by delivering greater personalisation that is backed by safe and secure data practices.
Understand your healthcare audience better with real-time profiles and deep insights from Adobe.
Develop real-time profiles for providers, patients and customers.
Safely leverage customer profile data to target, engage and convert customers. Adobe solutions let you deliver relevant experiences while adhering to data security, privacy and legal and regulatory compliance standards.
- Create real-time, unified profiles based on how providers, patients and customers explore and engage in care options.
- Power insights-driven journey improvements and more granular segmentation using real-time data from interactions, preferences, prescriptions and claims.
- Prioritise trust and compliance by using a fully HIPAA-ready platform to ingest, store and transmit sensitive data.
Reveal deeper insights to drive better real-time customer experiences.
Connect customer interactions across all your online and off-line channels in real time. Adobe solutions empower enterprise organisations — including pharmaceutical businesses targeting both B2B and B2C audiences — to drive better engagement and uncover new insights for more meaningful cross-channel experiences.
- Track and analyse every interaction — from website and sales engagements to email, doctor visits, support calls and more.
- Quickly gather insights and understand prospective provider, patient and customer behaviours and preferences in real time.
- Tailor interactions and recommendations based on seller and digital insights to refine engagement.
Create targeted, personalised outreach to provide the right solutions.
Increase patient and member engagement for healthcare providers and payors through seamless digital experiences. Adobe provides the industry’s leading HIPAA-ready solution, which drives enrolment, purchase and appointment conversion based on past interactions, estimated journeys and clinical needs.
- Leverage behavioural, preference and third-party data attributes for more precise segmentation and acquisition investment.
- Personalise patient disease and treatment education based on their stage in the treatment journey.
“You need help from technology to orchestrate content and messaging to land with individuals in exactly the right moment and context.”
Matte Harker, VP of Global Marketing Strategy and Transformation
Walgreen Boots Alliance
Dive deeper into personalised health experiences.
