ADOBE MARKETING CAMPAIGN ANALYTICS
Measure, plan and maximise marketing campaign ROI.
Unify measurement and AI-powered insights onto a single canvas — delivering decision-grade, incremental signals marketers can act on instantly. With a proprietary causal inference foundation, a personalised, collaborative interface, plus easy to use connectors, Adobe enables faster in-flight optimisation, smarter scenario planning, full funnel ROI measurement and performance reporting across every channel.
Explore the features of Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler).
Marketing Campaign Analytics helps marketers prove business value faster with automated campaign data ingestion, intelligent measurement, strategic planning and in-flight optimisation. Using Adobe’s proprietary causal AI, Marketing Campaign Analytics surfaces incremental insights across every channel. This new agentic interface brings together the data you need, the people you collaborate with, and the conversations that move decisions forward.
From channel mix planning to holistic campaign performance measurement, Marketing Campaign Analytics aligns teams to the same performance goals and empowers them to make confident, data-driven decisions that drive growth — all within a unified application that transforms insight into impact.
- Insights for marketing professionals
- Unified marketing measurement
- Streamlined paid media analysis
- Measurement models & insights
- Marketing scenario planning & forecasting
Actionable intelligence for modern marketers.
Unify your marketing data in an AI-powered, marketer’s digest that surfaces causal insights, aligns teams and drives continuous performance improvement.
- Use a conversational AI interface to instantly generate analysis, uncover performance drivers and receive recommended actions — turning questions into outcomes.
- Transform insights into shared understanding with a collaborative space where teams validate findings, track decisions and stay aligned in real time.
- Surface the metrics, trends and causal drivers that matter most to you with personalised insights —eliminating guesswork and clarifying what’s fuelling incremental impact.
- Reallocate spend, protect investments and capture high-impact growth by having AI proactively flagging risks and opportunities across campaigns.
- Move beyond static reporting to always-on optimisation — using real-time signals and causal intelligence to drive precise, incrementality-focused performance gains.
Connecting data and teams to unlock comprehensive marketing measurement.
Get complete, unified ROI measurement by combining and harmonising marketing performance, spend, conversion data and important business factors.
- Leverage proprietary causal AI and machine learning (ML) technology that combines marketing mix modelling and multitouch attribution into one holistic measurement approach, supporting both summary-level and available touchpoint-level data.
- Bring insights out of dashboards and into the flow of decision-making with a shared dashboard that unifies data, people and conversations so teams can collaborate on insights, reduce bottlenecks and move faster on the same trusted results.
- Ingest and consolidate data with user-friendly connectors that ingest publisher-level data down to the creative level, preserving campaign hierarchy and delivering consistent inputs for both reporting and modelling.
- Evaluate the incremental effectiveness of your paid, owned and earned marketing channels — online and off-line.
- Build trust and confidence with data governance tools and transparency in model quality and results.
Paid media data turned into measurable impact.
Consolidate paid media data into a single, unified system that automates ingestion into a modelling-ready system — delivering instant incrementality insights, pacing visibility and optimisation signals without time delays or complexity.
- Ingest paid media data with out-of-the-box connectors that automate authentication, schema mapping and ongoing synchronisation — no pipelines or maintenance required.
- Leverage paid media data in other Adobe Analytics products for additional insights, such as Adobe Content Analytics or Adobe Customer Journey Analytics for multiplatform analysis.
- Measure full funnel channel contribution and optimise in flight using incrementality metrics — maximising ROI with clear visibility into how paid media drives performance across the full marketing mix.
AI-powered models tailored for measurement precision.
Customise AI-powered models to reflect unique business objectives and apply causal intelligence that isolates true incremental impact — supporting smarter forecasting, budget allocation and defensible decisions at scale.
- Use proprietary AI/ML built on a causal inference foundation to integrate multiple data sources, surfacing true incremental impact and separating from external factors to deliver reliable insights that reflect true marketing behaviour.
- Access powerful insights within hours — not months or quarters — to quickly evaluate channel impact and return on your marketing investments and make fast, impactful optimisations.
- Incorporate key factors relevant to diverse lines of business, regions and new products — such as macroeconomic data, regional price indexes or customised promotion calendars — as built-in AI/ML train the model on your data and business goals.
- Keep stakeholders informed and inspire confidence in results by providing continuous access to updated model insights, visualisations and model transparency through a fully accessible, cloud-hosted interface.
Advanced marketing mix planning tools to maximise ROI.
With Marketing Campaign Analytics, you can quickly generate, compare and adjust multiple marketing budget plans to forecast results in varying scenarios — empowering your team to make confident, expedited marketing investment decisions.
- Build AI-recommended marketing plans based on your budget or business goals — from spend constraints and channel mix to revenue, CPA, ROI or conversion targets — all powered by customised measurement models.
- Develop and compare the predicted impact of multiple budget scenarios to make well-informed planning decisions.
- Track plan performance during live campaigns and capitalise on opportunities for in-flight optimisation.
Adobe Marketing Campaign Analytics use cases.
Marketing budget planning
Leverage out-of-the-box, AI-powered scenario planning tools.
Incremental performance
Increase confidence in strategic decisions to drive growth.
In-flight optimisations
Use insights to immediately refine channel spend and maximise ROI.
Learn more about Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler).
Unlock more with Adobe integrations.
Marketing Campaign Analytics + Adobe Customer Journey Analytics
Connect campaign reporting and macro-level insights from Marketing Campaign Analytics with rich behavioural data and outcomes in Customer Journey Analytics to create personalised, higher-performing customer experiences.
Marketing Campaign Analytics + Adobe Content Analytics
Align channel- and campaign-level insight from Marketing Campaign Analytics with content and attribute-level insight in Adobe Content Analytics to improve proactive paid media optimisations.
Let us show you the full power of Adobe Marketing Campaign Analytics.
