Account IQ

Credential Sharing has become Accepted, Common and Extensive

Credential sharing is at record levels and there is no end in sight. According to industry research, Illegal sharing of subscription streaming services is a $25 billion-a-year problem for US operators. A Feb. 2022 study by Leichtman Research Group found that 29% of all D2C streaming video accounts are being shared with others outside the household. Younger viewers are more apt to share and less likely to consider sharing to be illicit.

Credential Sharing Challenges

Understanding and acting on Credential Sharing is challenging. Acting aggressively and indiscriminately on credential sharing risks offending compliant subscribers and is unlikely to convert the borrowers. Further, detecting actual credential sharing and fraud is difficult. Legitimate and illegitimate behaviour can look similar especially when considering the activities of common groups such as large families, commuters and frequent travellers.

Sophisticated ML Based Approach

Trained with years of live data, our ML-based models derive critical elements not directly present in raw streaming data.

Account Profile Characterisation

Categorising individual accounts into usage patterns contextualises sharing activity into understandable group behaviour.

Insightful Dashboards and Reports

Detailed reporting and Informative visualisations provide an understanding of the scope and impact of sharing tailored to meet specific customer needs.

Powerful Analytics and Tracking Tools

Granular analytical tools provide deeper visibility into user behaviour and segmentation insights. Operation impact reports help visualise impact and effectiveness over an extended period.

Integrates with Adobe & 3rd Party Solutions

Integrations enable customers to leverage their preferred tools to optimise actions on credential sharing and maximise business growth.