Measure, manage and monetise credential sharing with Account IQ. Identify and understand credential sharing activity, measure the impact of applying actions and effectively monetise subscriber behaviour.
Credential sharing is at record levels and there is no end in sight. According to industry research, Illegal sharing of subscription streaming services is a $25 billion-a-year problem for US operators. A Feb. 2022 study by Leichtman Research Group found that 29% of all D2C streaming video accounts are being shared with others outside the household. Younger viewers are more apt to share and less likely to consider sharing to be illicit.
Understanding and acting on Credential Sharing is challenging. Acting aggressively and indiscriminately on credential sharing risks offending compliant subscribers and is unlikely to convert the borrowers. Further, detecting actual credential sharing and fraud is difficult. Legitimate and illegitimate behaviour can look similar especially when considering the activities of common groups such as large families, commuters and frequent travellers.
The Adobe approach is based on an iterative strategy which leverages our big data expertise and proprietary AI/ML enriched subscriber activity modelling to help service providers measure, manage and monetise credential sharing
Analyse & Understand
Use proprietary machine learning models to surface behavioural patterns and subscriber activity insights
Incremental Targeted Action
Leverage insights gained to create customised credential sharing segments and take targeted actions using Adobe or other preferred solutions
Track & Measure Impact
Define operational processes to track and measure the impact of targeted actions over a subsequent period of weeks or months
Iterate
Favourable or unfavorable results on the customised segments may indicate the need to expand or adjust, eventually leading to optimal monetisation over time
Generate Incremental Revenue Opportunities
Generate incremental revenue opportunities from casual sharers and excessive borrowers by promoting upgrade offers and enforcing strict controls
Improve End-user Viewing Experience
Make your systems easy to access by eliminating unnecessary security checks for legitimate subscribers, improving experience and creating a positive brand impact
Develop Deeper Audience Understanding
Develop a deeper understanding of your subscribers and their usage patterns for better targeting, personalised recommendations and managing churn
Sophisticated ML Based Approach
Trained with years of live data, our ML-based models derive critical elements not directly present in raw streaming data.
Account Profile Characterisation
Categorising individual accounts into usage patterns contextualises sharing activity into understandable group behaviour.
Insightful Dashboards and Reports
Detailed reporting and Informative visualisations provide an understanding of the scope and impact of sharing tailored to meet specific customer needs.
Powerful Analytics and Tracking Tools
Granular analytical tools provide deeper visibility into user behaviour and segmentation insights. Operation impact reports help visualise impact and effectiveness over an extended period.
Integrates with Adobe & 3rd Party Solutions
Integrations enable customers to leverage their preferred tools to optimise actions on credential sharing and maximise business growth.
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