One demand-side platform to rule them all.

Demand-side platforms (DSPs) have taken over the industry. Now, when you want to execute a media buy for space on mobile browsers and apps, you use a mobile DSP. For online banners, there are display DSPs. For digital video, there are video DSPs. The list goes on on. It's the only omnichannel DSP that connects your advertising tech to your marketing tech, providing a consistent user experience across every touchpoint.

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When worlds collide, business booms.

Media buying has entered the age of automation. And it’s no wonder. You can’t keep up with today’s business with yesterday’s manual processes. With media strategies becoming significantly more complex, you need a demand-side platform to manage tactics that span multiple sites simultaneously, effortlessly and nearly instantly — at the speed it takes for a webpage to load.

This sort of integration uses both branding and performance intelligence to build awareness, increase conversions and drive greater efficiencies. An integrated platform lets you see all your outcomes in one place, instead of in silos. You control the exact media inventory you're buying, ensure that you're appearing in brand safe and quality contexts and gain confidence that you're maximising reach of the right audience.

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Adobe can help.

Advertising DSP is the first independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement and optimisation. It’s the only omnichannel DSP that supports connected TV, video, display, native, audio and search campaigns.

With real-time, in-dash reporting, customised reports, raw activity logs and reporting APIs, you’ll get the ultimate flexibility to analyse campaign performance and make faster, more informed optimisation choices. When combined with our proprietary ad creative management platform, integrated brand surveys and other Adobe Experience Cloud products, you’re not just buying ad spots—you’re delivering engaging, personalised experiences.

DSP is part of Adobe Advertising, the end-to-end, independent platform for managing advertising. It is the only one of its kind to keep your brand safe, improve performance, provide economic transparency and leverage the full breadth of data and creative capabilities from Adobe. It gives you greater control of your global advertising spend to achieve your business goals.

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