Adobe Advertising features
Demand-Side Platform (DSP)
The Adobe Advertising DSP centralises purchasing and optimises digital advertising inventory across various channels, formats and publishers, from display and video to Connected TV (CTV). It unifies advertising tech with marketing tech, providing a more consistent user experience across every touchpoint.
Maximise return on ad spend (ROAS).
Provide auction-level optimisation based on what customers do on your site. Evaluate the full user journey and retarget audiences to drive conversions across other channels.
- AI audience targeting. Streamline workflows with a conversational AI assistant and algorithms designed to find and target the highest value customers for your unique brand.
- Improved cost per acquisition (CPA) and ROAS. Measure the path to conversion to understand the impact of each touchpoint, which can improve CPA and ROAS compared to the competition.
- Intuitive retargeting. Apply more effective and efficient retargeting strategies by going beyond last-touch attribution and understanding which ad formats lead to increased conversions.
Learn more about maximising your return on ad spend.
Content as a Service v3 - Adobe Advertising - Monday, 16 December 2024 at 15.51
Expand CTV reach and performance.
Gain deeper insights into investments and improve how they drive your business with performance and branding capabilities across planning, personalisation, optimisation and measurement — all enhanced by Adobe Experience Platform and AI.
- Faster time to market. Leverage data across multiple touchpoints that lead to conversion, helping marketers dramatically improve CPA and ROAS objectives — regardless of budget.
- Seamless native integrations. Connect with Adobe Analytics or Adobe Customer Journey Analytics to discover which touchpoints of the customer ad journey lead to conversions, enabling smarter campaign investments.
- Adobe Advertising and Premium CTV inventory. Leveraging the On-demand Gallery, an always-on marketplace for premium broadcast and streaming content, marketers can test-and-learn new inventory strategies with ease.
Learn about expanding CTV reach and performance.
Content as a Service v3 - ctv-reach - Tuesday, 24 February 2026 at 00.05
Analyse complex reporting data at scale.
Understand your ad spend, performance and campaign effectiveness and easily view, evaluate and optimise campaigns at scale across formats and channels.
- Performance anywhere. Extend performance campaigns to privacy-focused environments. Target and measure authenticated and unauthenticated audiences regardless of environment and extend the value of performance CTV capabilities to multichannel optimisation.
- Bidding optimisation. Leverage user models and advanced signals to bid with precision across auctions and devices. Build and weight customised optimisation goals based on brand data, bidstream data and website conversion data from all your advertising channels.
- Performance insights dashboard. Use advanced, real-time visualisation tools across key themes — performance analysis, path to conversion, household metrics and more — to easily uncover and act on trends.
Learn about complex data analysis at scale.
Content as a Service v3 - Adobe Advertising - Tuesday, 26 November 2024 at 13.30
Learn how to use Demand-Side Platform features.
Find what you need in Adobe Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.
