Adobe Advertising Integrations
Integrations for connected advertising and improved campaign performance.
Adobe Advertising integrates with other Adobe Experience Cloud products, including Adobe Analytics, Adobe Real-Time CDP and more. With these connections, marketers can optimise campaigns, personalise experiences and gain valuable insights across paid media channels to drive more conversions.
Adobe Experience Cloud integrations
- Measurement
- Identity
- Creative
Adobe Advertising and measurement
Increase ad conversions by infusing rich onsite signals for advanced segmentation, measurement and optimisation across paid channels, websites and closed ecosystems. Using Adobe Advertising plus Adobe Analytics or Adobe Customer Journey Analytics, marketers can:
- Link ad exposures to onsite events and gain comprehensive performance insights across paid media, site and email campaigns.
- Optimise and measure online conversions across all devices and publishers using Adobe Experience Platform data.
- Share click and conversion data to Adobe Experience Platform for use across marketing applications.
Adobe Advertising and identity
Extend audience reach into new paid environments and boost performance by leveraging unified profiles designed to create impactful experiences across every advertising touchpoint. Using Adobe Advertising plus Adobe Real-Time CDP or Adobe Audience Manager, marketers can:
- Align paid media creative with on-site messaging to deliver more connected experiences unified by Adobe Experience Cloud and Adobe Advertising.
- Take personalisation offsite by translating authenticated signals into privacy-focused audiences supported across connected TV, mobile and browsers.
- Discover, reach and measure known and unknown audiences using publisher data collaboration that can be activated through programmatic guaranteed deals.
Adobe Advertising and creative
Maximise advertising creative performance and optimisation at scale through a direct integration with a customisable DAM. Using Advertising along with Adobe Experience Manager Assets, marketers can:
- Pull in approved creative variants in Experience Manager Assets to simplify set-up and optimisation of creative across exclusive online domains and the open web.
- Use your advertising technologies to deliver personalised creative assets tailored specifically to your target audiences.
Integrated solutions for intelligent campaigns with Adobe Advertising.
Publisher and Supply-Side Platform (SSP) partners
