Progressive web applications

Build, deploy and optimise progressive web apps (PWAs) quickly and cost effectively with PWA studio in Adobe Commerce.

Create next-generation shopping experiences

Todays’ tech-savvy, on-the-go shopper is connected to their mobile device and has growing expectations for how their attention is attracted and directed on that device. PWAs are redefining how consumers use their mobile devices by delivering fast, engaging and app-like browsing experiences.


With PWA studio in Adobe Commerce, you can transform the mobile experience and help merchants gain new customers, improve conversion rates, search rankings (SEO) and lower their development costs. PWAs use a variety of performance optimisation and responsive design strategies to load content fast on any network and thereby provide a consistent experience across desktops, tablets and smartphones.

Product Recommendation

Everything you wanted to know about PWAs but were afraid to ask

Adobe Commerce mobile centricity

See what makes it work

Easy implementation

Create engaging shopping experiences quickly and easily with PWA Studio. Our intuitive developer experience is informed by direct feedback from the Adobe Commerce community.

Lower cost

Develop PWAs using a packaged suite of tools and component libraries built on open standards. This approach reduces costs while maintaining the principle of extensibility.

Trusted infrastructure

Take advantage of a resilient and reliable framework — backed by rigorous testing, development and support — to build your store now and into the future.

Build a PWA shop front on Adobe Commerce

Adobe Commerce delivers a fully decoupled front-end in PWA Studio supported by an expansive back-end technology suite. The result is an integrated ecommerce solution created to help merchants embrace today’s most innovative digital commerce technologies.

Why Adobe for mobile commerce

Explore and plan

Launch your PWA faster
PWA Studio developer tooling and Venia reference shop front make it easy to create PWAs which work seamlessly with the Adobe Commerce back-end.

Create the exact experience you want
Our headless architecture and robust GraphQL API layer provides the flexibility to create PWA Studio-based experiences, leverage tools like Adobe Experience Manager or build a completely customised front end to experiment with new digital touch points.

Save time managing site content
Give marketers control over PWA Studio-based content with the integrated page builder drag-and-drop content creation tool.

Save on hosting costs
With Adobe Commerce and PWA Studio, there’s no need to get separate cloud hosting for your shop front and back-end.

More info on progressive web apps in Adobe Commerce

Learn what you need to know

U.S. mobile commerce is projected to see an increase upwards of $418.9 billion through 2024. Businesses which prioritise next-generation mobile experiences today will position themselves as tomorrow’s leaders of ecommerce. Discover the potential of PWAs in this free primer, with a detailed overview of this emerging technology standard and its influence on the future of consumer mobile engagement

Mobile Optimisation Initiative

Mobile Optimisation Initiative

Redefine the mobile experience

Watch our webinar with Adobe product leader Peter Sheldon and Google’s Chris Sater as they discuss how progressive web app technology is modernising mobile engagement by delivering app-like shopping experiences.

PWA Documentation. Everything a developer needs to build a PWA.

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