Adobe Analytics Features
Product Analytics
Adobe Product Analytics makes analysing the performance of your digital products easy and accessible. Whether identifying drop-off points in a travel app flow or finding friction points in an online insurance quote request, Adobe Product Analytics helps teams uncover and act on user and product insights to create more engaging experiences and improve customer loyalty.
Data collection and processing
- Event data ingestion. Collect and ingest event data in real time from your website, mobile app and non-digital channels at scale.
- Combined data view. Combine event datasets into one view informed by user attributes and other customer data sources.
- Unified profile. Connect user identities from multiple sources into a single, unified customer profile.
- Analysis flexibility. Manage product and user event data, with the ability to correct collection errors and create new events, dimensions or metrics — all on the fly.
Product and user analysis
Monitor, understand and optimise customer and product user experiences along their journey, from pre-purchase to consideration to post-purchase and ongoing usage. Understand the “why” behind their online and off-line interactions across products and channels — such as how they arrived, where they engaged and what features they used and liked. This advanced analysis lets you spot friction points, conversion drivers and loyalty or churn indicators.
- Guided analysis. Give teams a simplified UX experience that lets marketers, product managers and analytics teams instantly understand their product experience and customer data.
- Out-of-the-box analyses. Simplify complex data for non-analysts with purpose-designed analysis views that let them easily uncover patterns, trends and insights for individual users, cohorts and intricate behavioural segments.
- Testing metrics. Analyse A/B/n experiments to understand optimal paths for product experiences.
Audience activation, orchestration and publishing
Create, experiment and activate audiences and end-user cohorts. Through native integrations with Adobe Experience Platform applications, such as Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, you can seamlessly refine your strategies to enhance customer experiences and optimise engagement across touchpoints.
- Segmentation. Identify audiences based on any combination of behaviours and create segments with a single click for deeper analysis or activation.
- Activation. Seamlessly share and activate through any Adobe Experience Platform application.
- Publishing. Export data into destination cloud platforms, such as Amazon S3, Azure Blob Storage and Google Cloud Storage.
More about Product Analytics.
Content as a Service v3 - product-analytics - Thursday 24 October 2024 at 20.32
Learn how to use Product Analytics features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
