https://main--bacom--adobecom.aem.live/fragments/products/treeview/publishers-and-brand
Agencies
Manage audience strategy across multiple clients without moving, exposing or mixing their data. Adobe Real-Time CDP Collaboration gives agencies secure access to first-party data as well as second and third-party, so they can discover, reach and measure high-value audiences across publishers and partners.
Drive effective campaign planning with instant audience intelligence.
Identify the most impactful audiences for your advertisers across publishers, media networks and brand partners — with privacy controls in place.
- Publisher connections. Get a visual catalogue of top publishers to work with across your brand portfolio — from connected TV to media networks and platforms. Invite existing or new brand partners to collaborate and unlock co-marketing opportunities.
- Secure first-party data access. Give your clients confidence with privacy-centric access to audience data directly from their preferred sources, including warehouses, clean rooms, cloud storage and Adobe systems, while keeping raw data protected and in place.
- Data collaboration controls. Select the audiences, identifiers and data attributes for collaboration with publishers and brand partners.
- Audience insights. Compare second- and third-party audiences with first-party client data to view audience overlaps, identify new audiences and plan sharper campaigns, all without executing new data queries.
Target high-value audiences to deliver client outcomes.
Launch prospecting, retargeting, suppression and co-marketing efforts on behalf of your brands with privacy-safe audience data. Audiences can be activated through publishers, data partners and co-marketing partners.
- Tailored audience delivery. Select and activate audiences across publishers, media networks and partners, without moving or exposing your clients’ first-party data.
- Partner support. Use third-party providers and identifiers — your own or partners’ — to identify audience overlap, maximise reach and deliver the audience precision your clients need.
- Audience modelling.* Scale reach and find prospective customers using look-alike audiences powered by publisher and data partner insights, with visibility into model factors.
Prove impact with outcome-based measurement.
Measure and optimise campaign performance with on-demand dashboards and metrics that support real-time adjustment — so you can show clients exactly what’s working.
- Campaign performance reports. View and share campaign performance metrics provided by collaboration partners, including impressions, frequency and conversions.
- Attribution conversion reports. Overlay conversion data with publisher-provided ad logs to understand which placements are driving results.
- Performance data sources. Combine data from Adobe Experience Platform and other systems to build a complete picture of campaign performance.
- Walled garden insights. Connect with key walled garden partners to bring audience and performance insights into your future strategies and investment decisions.
