Generative AI IN ADOBE EXPERIENCE CLOUD
Meet Adobe GenAI for business.
Adobe’s groundbreaking generative AI solutions — including the new AI Assistant — are revolutionising digital experience productivity and performance. GenAI will enhance productivity and performance across all your Adobe Experience Cloud products.
Adobe is leading the industry with generative AI.
Adobe is focused on delivering GenAI innovation across three dimensions: Exciting new generative AI-based solutions to revolutionise digital experiences, a new AI Assistant to enhance productivity and reimagined Experience Cloud products with generative AI.
- Adobe GenStudio for Performance Marketing
- AI Assistant
- Reimagined Products
- Adobe Firefly
Use one product to unite and accelerate your content supply chain.
GenStudio for Performance Marketing is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers and measure on-brand content.
- Rapid content creation. Accelerate the ideation and development of marketing content for all channels in a generative-AI-first interface.
- Manage your content. Seamlessly find, reuse, edit and share content with the governance needed to meet enterprise operating standards.
- Protect brand equity. Empower marketing teams to create their own content with built-in enterprise governance using AI and enterprise workflows.
- Content activation. Seamlessly deploy creative assets natively within Adobe products or through third-party tools.
- Act on data. Analyse content performance across channels, respond swiftly to insights and automate future content generation.
- Maintain campaigns. Create campaigns and seamlessly generate campaign-aligned content in a single application.
Enhance productivity with AI Assistant.
AI Assistant delivers an easy to use, conversational experience so users can quickly perform tasks — whether it’s understanding concepts, troubleshooting problems, deriving insights from your data, generating new audiences or planning campaigns.
- Efficiently navigate enterprise data. Access tailored product guidance that leverages your enterprise data and use cases, saving hours spent on documentation review, troubleshooting and support tickets.
- Expand product mastery. Enhance your knowledge with timely, data-driven suggestions for follow-up actions or queries, fostering a continuous learning environment.
- Streamline routine operations. Execute data exploration, insights generation and campaign planning with enhanced output quality and enforced user permissions.
GenAI embedded directly in Experience Cloud products.
GenAI is redefining what is possible in customer experience management and personalisation at scale. Embedded GenAI capabilities allow you to create high-performance experiences.
- Accelerate creative production with auto-generated creative briefs.
- Create content variations in an instant with your brand tone and voice so that you can scale fast and get the next best offer for your customer.
- Streamline brand compliance with automated asset quality controls.
- Enable rapid experimentation to understand which variations perform best and inform future AI-generated content.
- Get the information you need immediately and speed up record creation through a natural language conversational interface.
GenAI is used in the following products:
Generate variations in Adobe Experience Manager Sites
Sales Intelligence in Adobe Journey Optimizer B2B Edition
Adobe Dynamic Chat in Adobe Marketo Engage
Adobe GenStudio for Performance Marketing
Drive business results with Firefly generative AI.
A comprehensive AI platform for content creation, Firefly is designed to be safe for commercial use, scalable across teams and customisable to your brand. See the advantages of putting Firefly at the heart of your content workflows.
- Ideate and work more quickly to create images, vectors and more with generative AI capabilities integrated into your everyday tools.
- Automate, personalise and localise variations at scale with Firefly Services including APIs for Firefly and Creative Cloud.
- Generate on-brand imagery by training a customised Firefly model with your own styles and subjects.
- Create with confidence knowing that our Firefly generative AI models were trained on licensed content, such as Adobe Stock and public domain, copyright-expired content.
Questions? We have answers.
What is Adobe Sensei GenAI?
Does Adobe Sensei GenAI integrate with Adobe Experience Cloud products?
Yes. Adobe Sensei GenAI services are integrated across the Adobe Experience Cloud product portfolio. Sensei GenAI will help marketers and other customer experience teams boost their productivity without increasing their workloads.
To support use cases — from planning and asset creation to personalisation and customer journey management — powerful new features will first be integrated within products including:
- Adobe Experience Manager
- Adobe Journey Optimizer
- Adobe Real-Time CDP
- Adobe Customer Journey Analytics
- Adobe Marketo Engage
Teams will have full creative control to ensure content and experiences are on-brand, along with insights from Adobe to help them to understand what resonates most with customers.
What is generative AI?
How is generative AI used in marketing and customer experience?
Artificial intelligence (AI) and machine learning have been used for years to support use cases like anomaly detection, product recommendations, intelligent alerts and segment creation to identify unique marketing insights and drive personalised customer experiences at scale.
With generative AI, brands can enhance performance and productivity by efficiently deriving insights, generating audiences, scaling the production of personalised content and boosting customer engagement through journey orchestration.
What Adobe products have generative AI capabilities?
Explore Adobe Sensei GenAI for yourself.
