In retail, it pays to personalize.

Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

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Personalization efforts are paying off for retailers, but customer experience demands remain high.

Forrester’s research delivers key findings for retailers, including:

  • Meeting high customer expectations remains challenging, with just 18% of B2C consumers saying retail companies meet their experience needs.
  • Despite challenges, personalization at scale is proving its worth, helping retailers exceed targets across revenue (68%), conversions (68%), and customer experience (63%).
  • To achieve experience excellence, retailers must focus on developing personalization across data, content, and omnichannel orchestration.

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Uncover the trends driving personalized experiences in 2022 — and how you can stay one step ahead.

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Get the Personalisation at Scale: Retail Industry Spotlight study.

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