Healthcare & Life Sciences Solutions
Healthcare is personal. Now the experience can be, too.
Drive healthcare customer awareness and acquisition, boost provider adoption and loyalty and reduce operational costs — all while meeting industry safeguards. The AI-powered solutions from Adobe provide the capabilities that empower marketing, sales and IT teams to deliver personalised and proactive wellness experiences.
Request a demo | Request a demo healthcare and life sciences solutions
Adobe powers digital experiences for providers, payors and pharmaceutical and medical device organisations.
$1 billion
of pipeline driven by Adobe.
15-20% increase
in content engagement.
20% decrease
in overall project duration.
120% increase
in digital marketing revenue.
Explore the features and capabilities of Adobe solutions for healthcare and life sciences.
Adobe unifies your data, content and omnichannel orchestration so you can deliver real-time experiences that are personalised — all from a foundation of trust.
- Personalise health experiences
- Optimise HIPAA-ready journeys
- Scale content operations safely
- Deliver proactive wellness management
Safely use customer data to deliver more personalised health experiences.
Enhance engagement, acquisition and conversion strategies with a data-driven approach. Adobe provides a compliant data foundation that powers real-time, unified views of prospective customer data that improve targeting and inform content delivery.
- Develop real-time profiles to make insight-driven improvements to experiences and to segment patients, members and customers.
- Use new visitor engagement behaviour data to inform and guide the delivery of personalised content.
- Create targeted, personalised outreach for providers and patients to increase conversions.
Gather cross-channel intelligence to optimise customer journeys.
Build a holistic view of your healthcare or pharmaceutical customer journey, enriched with deep, cross-channel insights. Adobe solutions use real-time customer engagement data to identify optimisation and efficiency opportunities.
- Attribute and measure performance across channels for every stage of the customer journey.
- Use HIPAA-ready, AI-driven insights from audience behaviour and preference data to inform next-best actions for patients, members and customers.
- Give call centre agents advanced cross-channel intelligence to drive tailored interactions with patients and providers.
Grow content operations and reduce care costs with digital self-service experiences.
Deploy fully integrated tools to accelerate, scale and optimise your content supply chain. Intelligent workflows and automation within Adobe applications help you to deliver personalised content and self-service to your customers.
- Use automated resizing tools and generative AI to create variations of existing content for providers or patients, accelerating the creative process and saving time and resources.
- Consolidate and manage both B2C and B2B web experiences with one best-in-class, cloud-based CMS.
- Automate essential medical, legal and regulatory reviews within content workflows to comply with all requirements.
Improve loyalty and cost savings with proactive wellness management.
Move from a reactive-care mindset to a proactive approach. Adobe helps you to create connected, relevant offers that promote health education and wellness for better customer satisfaction and loyalty while lowering costs of care.
- Enhance provider and customer profiles for better insights and increase loyalty and engagement for both B2C and B2B marketing campaigns.
- Support end-to-end health journeys through more personalised outreach.
- Provide secure, cross-channel measurement, analysis and AI-driven insights to improve campaign performance and reduce costs.
Healthcare and life science organisations rely on Adobe for personalised and seamless omnichannel experiences.
431%ROI from Adobe.
Read report | Read report total economic impact rtcdp ajo cja
11%Growth from increasing audience, conversions and order value.
Read report | Read report total economic impact rtcdp ajo cja
50%Reduction in content review cycle times.
Read story | Read story how pfiser is transforming content supply chain
“Having the right data at marketers’ fingertips unlocks creative and innovative ways to get the right content in front of the right people.”
Ben Meck, Executive Director, Enterprise Marketing Technology
CVS Health
Dive deeper into what Adobe can do for your healthcare or life sciences organisation.
Content as a Service v3 - healthcare - Monday, 19 May 2025 at 13.26
