Healthcare and Life Sciences use case
Improve health outcomes and loyalty with proactive wellness programs.
Healthcare providers, payors, and pharmaceutical companies empower customers to prioritize wellness and preventative care, and improve adherence to lifesaving therapies through personalized journeys. Adobe solutions deliver connected, relevant experiences that promote health awareness, education, and proactive care across the healthcare journey.
Help improve health outcomes and customer retention with Adobe.
Enhance B2C and B2B profiles for better insights and engagement.
Building trust with both individual customers and complex provider buying groups is essential for pharmaceutical companies and other life science organizations. This requires successfully targeting and educating both audiences. Adobe solutions give you the tools to manage B2C and B2B profiles and deliver marketing campaigns that connect with both groups.
- Connect and normalize online, offline, and pseudonymous audience data to create B2C and B2B profiles on a single platform.
- Instantly activate profiles across any marketing channel to engage customers and providers with personalized, timely interactions.
Proactively guide journeys for healthier patients and plan members.
Activate customer data to create personalized care and educational experiences that address health concerns and empower patients and insurance plan members to make healthier, informed choices.
- Orchestrate and automate relevant journeys and interactions based on real-time customer behavior.
- Personalize every customer experience using centralized offer decisioning, experimentation capabilities, and powerful AI to deliver the most relevant and meaningful offers at the most impactful moments.
- Manage broad marketing campaigns and personalized, one-to-one interactions to stay top of mind, no matter where customers are in their healthcare journey.
Measure the end-to-end journey and reduce operational costs.
Integrate customer data from every touchpoint, including digital channels, customer portals, pharmacy checkouts, doctors’ offices, and call centers. Adobe provides secure, cross-channel measurement and analysis, along with AI-driven insights on this data, so you can manage the full customer journey and increase marketing efficiency.
- Unlock customer insights in a HIPAA-ready environment to improve segmentation, refine journeys, and increase campaign performance.
- Give teams the ability to deliver faster, more efficient digital services that reduce costly offline interactions.
- Build and execute full campaigns and measure the value and impact of every interaction across the customer journey.
"This approach [with Adobe] allows us to be much more strategic in how we create content and communicate with our customers. It is a major shift for our marketing organization, and it is exciting to see how it is being embraced.”
Kris Shorter, Director of Digital Marketing
Roche Diagnostics
Dive deeper into delivering proactive wellness management.
