DEEPEN BUYER INSIGHTS FOR HIGH TECH
Turn complex data into real growth opportunities.
Your customer data drives growth — whether identifying the most impactful onboarding campaign or uncovering cross-sell opportunities based on real behaviors. Adobe breaks down data silos and delivers actionable insights, empowering marketing and sales teams within high-tech companies to drive engagement and accelerate growth.
Create better tech buyer journeys backed by data — not assumptions.
BUILD COMPREHENSIVE CUSTOMER PROFILES
Gain a dynamic understanding of leads, accounts, and buying groups.
Exceptional customer experiences help high-tech companies stand out, and they start with a complete, unified customer view. Adobe connects data across teams and systems to create comprehensive profiles of individuals, accounts, and buying groups, letting you precisely target the right people, accounts, and opportunities.
- Unify CRM, web, email, support, event, and product data to target individuals with the next best action, from developers exploring your development kits to a security lead who visited your conference booth.
- Use AI-powered predictive scoring to focus on accounts most likely to engage and buy your new product.
- Create and activate highly precise audience segments to ensure your customers receive relevant experiences.
TURN CUSTOMER BEHAVIORS INTO SALES OPPORTUNITIES
Unlock insights into complex, cross-channel tech buyer journeys.
Customers engage brands in more places than ever. Adobe offers cross-channel analytics that uncover growth opportunities and drive deeper customer engagement by connecting and analyzing every interaction — both online and offline — from your website and sales engagements to email, support portal, and in-store or online commerce.
- Gain engagement insights from efforts like webinars or events by discovering which campaigns drove registrations, identifying participating accounts, analyzing attendee roles, and tracking engagement with replay content.
- Identify tactics that turned trial users into paying customers or content that helps visitors resolve their issues independently without requiring tech support.
- Visualize customer journey gaps to identify points where trial users abandon onboarding or hardware buyers fail to move from spec sheets to requests for quotes.
PROVE AND IMPROVE MARKETING’S IMPACT
Optimize marketing by measuring campaign, channel, and content impact on pipeline and revenue.
As tech buyers increasingly turn to online resources for decision-making, marketers face growing pressure to engage prospects, build pipeline, and pinpoint the most impactful efforts. AI-powered marketing attribution from Adobe delivers a complete performance overview, optimizing your marketing mix across every stage and go-to-market motions.
- Accurately track and attribute revenue across every interaction, from product webinars that drive cross-sell deals to trade show meetings that spark new quotes.
- Use AI to remove biases and enhance attribution accuracy, delivering clear insights at every stage of the buyer journey.
- Identify touchpoints that drive the most value, letting you make smarter budget decisions and refine engagement strategies.
“Data is one of our most important creative resources because it helps us determine what content and messages resonate with clients. Adobe solutions give us the visibility and insights to understand our clients and find solutions that together help us build a better working world.”
Karen Hopkins, Global CMO at EY
Dive deeper into what Adobe can do for your high-tech organization.
Content as a Service v3 - buyer-insights - Friday, December 13, 2024 at 18:03
