アドビCXMガイド
https://business.adobe.com/content/dam/dx/jp/ja/resources/guides/003427-guide-how-marketers-and-it-can-work-together-in-high-tech-deliver-exceptional-omnichannel-journeys-jp/003427-guide-how-marketers-and-it-can-work-together-in-high-tech-deliver-exceptional-omnichannel-journeys-jp.pdf