Adobe Analytics: Website Effectiveness
Understand the effectiveness of your web and mobile experiences.
Get insight into which webpages, mobile screens, content and site features are performing well and where your experiences are coming up short — all by customer segment.
Optimise your web and mobile properties.
Adobe Analytics helps marketers better understand user and audience engagement and conversion points, to get a full picture of how every part of your web experiences are performing.
Understand user engagement.
Go beyond tracking common metrics like page views, exits, time spent on site and bounce rates to gauge how visitors are engaging with your website content. Adobe Analytics gives you customer pathing, traffic sources, content effectiveness and video engagement to provide deeper insight into how users are finding and interacting with your web experiences. With more comprehensive digital analytics, you can gauge web and mobile site impact and identify areas for improvement and optimisation. You can also attribute the on-page content driving the highest quality engagement.
Find high-quality visitors and customers.
Use advanced segmentation capabilities to understand how different audiences behave on your site. Adobe Analytics lets you discover your highest-performing groups based on their behaviour and map contributing conversion factors to successful business outcomes. Insights around audiences can also be used to optimise web and mobile experiences for lower-performing audiences, improving their experiences and progressing them to conversion.
Adobe tracked the responses from multiple audiences to live content using Adobe Analytics.
Track conversions and channel efficiency.
Measure the effectiveness of marketing campaigns by tracking conversions and identifying the most successful tactics and channels. Adobe Analytics provides a comprehensive set of tools and reports to help you better understand where, when and why visitors are converting on your website, including customised funnels and multi-node pathing, as well as attribution reporting.
Optimise through predictive analytics
Use machine learning and predictive analytics to identify anomalies, find causal events and forecast future trends and user behaviour so you can optimise your site. Adobe Analytics lets you unearth new insights across your digital data without relying on manual analysis. With it, you can identify web pages with a high or low chance of conversion, as well as other highly skewed metrics so you can fix issues or replicate the successful factors.
TSB gets real-time views of customer behaviour across online and physical channels for better banking journeys.
Pethealth gets page-level and component-level insights in minutes to enable better optimisation and personalisation.
Learn more about Adobe Analytics.
Content as a Service v3 - ROI - Friday, 8 November 2024 at 15.59
