Feed-driven creative

Automatically build thousands of digital ads that vary in real-time for product-based retargeting, creative personalisation, audience segmentation and customer journey. All of which can be optimised with a feed-based algorithm using multivariate testing.

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Marketers and designers unite.

The content requests keep piling on. New ads for new devices, New audience segments. New offers. New tests. You need ad creative that is personalised and caters to the unique experiences of your customers. As more data insights stream in, you want new content that can address it, but that puts serious pressure on your design team. As designers struggle to keep up, you end up launching generic campaigns and, in the end, no one is happy — including your customers.

With our feed-based creative feature, you work with your designers to automate ad production by using a template that is populated with variable details specific to your customers. And with our multivariate testing tools, you’ll know which are the best-performing creative to put in front of your customers.