Adobe Analytics vs competitors

Everybody else

Adobe Analytics

Collect and measure

They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete dataset at any given time.

We allow you to collect data from a wide range of channels, including voice, OTT, audio and the Internet of Things. And we give you access to all this data all the time, every time.

Explore and understand

They have static dashboards and reports that are hard to customise, making it difficult and time-consuming to analyse your data.

We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts and build powerful visualisations all at the speed of thought.

Predict and model

Their data science is limited and difficult for everyone in the company to use and act on.

We use predictive algorithms, built-in statistics and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.

Share and act

Their integration with other digital services is limiting, clunky or non-existent, making it difficult or outright impossible to turn insight into action.

As part of Adobe Experience Cloud, we offer integration with best-in-class products like Adobe Audience Manager, Adobe Target and Adobe Campaign, making it fast and easy for you to take action and deliver world-class experiences.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag-and-drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.


Rules-based attribution First touch, last touch etc.

Off-line data integration Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g. loyalty programme levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modelling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

	Adobe Analytics Select Request Demo	Adobe Analytics Prime Request Demo	Adobe Analytics Ultimate Request Demo

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Everybody else
They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete dataset at any given time.

Adobe Analytics
We allow you to collect data from a wide range of channels, including voice, OTT, audio and the Internet of Things. And we give you access to all this data all the time, every time.

Everybody else
They have static dashboards and reports that are hard to customise, making it difficult and time-consuming to analyse your data.

Adobe Analytics
We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts and build powerful visualisations all at the speed of thought.

Everybody else
Their data science is limited and difficult for everyone in the company to use and act on.

Adobe Analytics
We use predictive algorithms, built-in statistics and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.

Everybody else
Their integration with other digital services is limiting, clunky or non-existent, making it difficult or outright impossible to turn insight into action.

Adobe Analytics
As part of the Adobe Experience Cloud, we offer integration with best-in-class products like Adobe Audience Manager, Adobe Target and Adobe Campaign, making it fast and easy for you to take action and deliver world-class experiences.