Adobe Experience Manager Assets isn’t the only digital asset management solution out there. But as the only cloud-native platform, it delivers the distinct advantages of scalability and customisation needed in an enterprise DAM.
Get our free guide to the top evaluation criteria for selecting a digital asset management solution.
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The competition |
Adobe Experience Manager Assets |
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Manage assets throughout their lifecycle |
Their products aren’t integrated, so you’re forced to cobble several different products together to have an end-to-end asset management solution. |
We have the only DAM on the market that supports every step of the asset lifecycle, from creation, to management, to delivery, to optimisation. |
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Automate tasks through AI and machine learning |
They all use or outsource to the same major AI vendors, which offer the same generic machine learning capabilities with limited intelligence for rich media delivery. |
We have the most intelligent DAM available, which leverages our own Sensei AI technology and save teams hours of tedious work with features like Smart Tagging and Smart Crop. |
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Get insights on asset performance |
They force you to integrate with third-party analytics partners, which results in data residing with IT, inaccessible to the average marketer and DAM user. |
We have the only solution that provides native connection with Adobe Analytics, making asset performance data available in the DAM for marketers to access and use. |
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Manage and deliver dynamic media |
They force you to integrate with a content delivery network, which results in more silos, CDN fees and yet another integration point to manage. |
We have the only DAM that provides enterprise digital asset management and industry-leading Rich Media Delivery capabilities. |
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Connect seamlessly with the Creative Cloud |
They all force you to integrate with the same vendors, resulting in little differentiation and more third-party integration points to set up and manage. |
We offer native Creative Cloud connection, with a built-in panel that gives creatives a searchable view into the DAM directly from Creative Could Enterprise applications. |
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Do more with rich media delivery |
Their products allow you to perform basic image manipulation and little to no video transcoding. |
We have the most advanced Rich Media Delivery solution, with features like interactivity, colour management, sharpening, textures, patterns, text overlays, crop-to-path and automation for image sets. |
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Maximise engagement with rich video capabilities |
They support basic video encoding capabilities with no way to add interactivity or rich media elements. |
We have the only solution with the video management capabilities needed to maximise engagement, such as adaptive streaming, responsive and customisable players and the ability to create shoppable interactive content. |
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Orchestrate marketing campaigns |
They lack a single source of truth for all work details. |
With our deep Workfront integration, you can track and orchestrate assets across projects and campaigns from intake to delivery. |
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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Rules-based attribution |
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Off-line data integration |
3 |
15 |
200 |
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Advanced segmentation with Segment IQ |
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Anomaly detection |
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
The competition
Their products aren’t integrated, so you’re forced to cobble several different products together to have an end-to-end asset management solution.
Adobe Experience Manager Assets
We have the only DAM on the market that supports every step of the asset lifecycle, from creation, to management, to delivery, to optimisation.
The competition
They all use or outsource to the same major AI vendors, which offer the same generic machine learning capabilities with limited intelligence for rich media delivery.
Adobe Experience Manager Assets
We have the most intelligent DAM available, which leverages our own Sensei AI technology and save teams hours of tedious work with features like Smart Tagging and Smart Crop.
The competition
They force you to integrate with third-party analytics partners, which results in data residing with IT, inaccessible to the average marketer and DAM user.
Adobe Experience Manager Assets
We have the only solution that provides native connection with Adobe Analytics, making asset performance data available in the DAM for marketers to access and use.
The competition
They force you to integrate with a content delivery network, which results in more silos, CDN fees and yet another integration point to manage.
Adobe Experience Manager Assets
We have the only DAM that provides enterprise digital asset management and industry-leading Rich Media Delivery capabilities.
The competition
They all force you to integrate with the same vendors, resulting in little differentiation and more third-party integration points to set up and manage.
Adobe Experience Manager Assets
We offer native Creative Cloud connection, with a built-in panel that gives creatives a searchable view into the DAM directly from Creative Could Enterprise applications.
The competition
Their products allow you to perform basic image manipulation and little to no video transcoding.
Adobe Experience Manager Assets
We have the most advanced Rich Media Delivery solution, with features like interactivity, colour management, sharpening, textures, patterns, text overlays, crop-to-path and automation for image sets.
The competition
They support basic video encoding capabilities with no way to add interactivity or rich media elements.
Adobe Experience Manager Assets
We have the only solution with the video management capabilities needed to maximise engagement, such as adaptive streaming, responsive and customisable players and the ability to create shoppable interactive content.
The competition
They lack a single source of truth for all work details.
Adobe Experience Manager Assets
With our deep Workfront integration, you can track and orchestrate assets across projects and campaigns from intake to delivery.
Forrester names Adobe a DAM Leader.
Read The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 report to learn what top DAM providers are doing to make customer experiences more elegant and intuitive.