How Adobe compares to our competition.

Adobe Experience Manager Assets isn’t the only digital asset management solution out there. But as the only cloud-native platform, it delivers the distinct advantages of scalability and customisation needed in an enterprise DAM.

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	The competition	Adobe Experience Manager Assets
Manage assets throughout their lifecycle	Their products aren’t integrated, so you’re forced to cobble several different products together to have an end-to-end asset management solution.	We have the only DAM on the market that supports every step of the asset lifecycle, from creation, to management, to delivery, to optimisation.
Automate tasks through AI and machine learning	They all use or outsource to the same major AI vendors, which offer the same generic machine learning capabilities with limited intelligence for rich media delivery.	We have the most intelligent DAM available, which leverages our own Sensei AI technology and save teams hours of tedious work with features like Smart Tagging and Smart Crop.
Get insights on asset performance	They force you to integrate with third-party analytics partners, which results in data residing with IT, inaccessible to the average marketer and DAM user.	We have the only solution that provides native connection with Adobe Analytics, making asset performance data available in the DAM for marketers to access and use.
Manage and deliver dynamic media	They force you to integrate with a content delivery network, which results in more silos, CDN fees and yet another integration point to manage.	We have the only DAM that provides enterprise digital asset management and industry-leading Rich Media Delivery capabilities.
Connect seamlessly with the Creative Cloud	They all force you to integrate with the same vendors, resulting in little differentiation and more third-party integration points to set up and manage.	We offer native Creative Cloud connection, with a built-in panel that gives creatives a searchable view into the DAM directly from Creative Could Enterprise applications.
Do more with rich media delivery	Their products allow you to perform basic image manipulation and little to no video transcoding.	We have the most advanced Rich Media Delivery solution, with features like interactivity, colour management, sharpening, textures, patterns, text overlays, crop-to-path and automation for image sets.
Maximise engagement with rich video capabilities	They support basic video encoding capabilities with no way to add interactivity or rich media elements.	We have the only solution with the video management capabilities needed to maximise engagement, such as adaptive streaming, responsive and customisable players and the ability to create shoppable interactive content.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag-and-drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.


Rules-based attribution First touch, last touch etc.

Off-line data integration Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g. loyalty programme levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modelling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

	Adobe Analytics Select Request Demo	Adobe Analytics Prime Request Demo	Adobe Analytics Ultimate Request Demo

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

The competition
Their products aren’t integrated, so you’re forced to cobble several different products together to have an end-to-end asset management solution.

Adobe Experience Manager Assets
We have the only DAM on the market that supports every step of the asset lifecycle, from creation, to management, to delivery, to optimisation.

The competition
They all use or outsource to the same major AI vendors, which offer the same generic machine learning capabilities with limited intelligence for rich media delivery.

Adobe Experience Manager Assets
We have the most intelligent DAM available, which leverages our own Sensei AI technology and save teams hours of tedious work with features like Smart Tagging and Smart Crop.

The competition
They force you to integrate with third-party analytics partners, which results in data residing with IT, inaccessible to the average marketer and DAM user.

Adobe Experience Manager Assets
We have the only solution that provides native connection with Adobe Analytics, making asset performance data available in the DAM for marketers to access and use.

The competition
They force you to integrate with a content delivery network, which results in more silos, CDN fees and yet another integration point to manage.

Adobe Experience Manager Assets
We have the only DAM that provides enterprise digital asset management and industry-leading Rich Media Delivery capabilities.

The competition
They all force you to integrate with the same vendors, resulting in little differentiation and more third-party integration points to set up and manage.

Adobe Experience Manager Assets
We offer native Creative Cloud connection, with a built-in panel that gives creatives a searchable view into the DAM directly from Creative Could Enterprise applications.

The competition
Their products allow you to perform basic image manipulation and little to no video transcoding.

Adobe Experience Manager Assets
We have the most advanced Rich Media Delivery solution, with features like interactivity, colour management, sharpening, textures, patterns, text overlays, crop-to-path and automation for image sets.

The competition
They support basic video encoding capabilities with no way to add interactivity or rich media elements.

Adobe Experience Manager Assets
We have the only solution with the video management capabilities needed to maximise engagement, such as adaptive streaming, responsive and customisable players and the ability to create shoppable interactive content.