Messages and content

Adobe AI Assistant Content Accelerator

Use generative AI to create and fine-tune engaging, on-brand content optimised for every channel — all without leaving your existing workflows.

• AI content generation. Generate copy, images or content blocks for your campaigns based on prompts, campaign content and marketing objectives.
• Content variations. Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.
• On-brand content. Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone and communication strategies.

Explore AI Assistant content acceleration in our unique sandbox environment by logging into Experience League — our vast library of how-to content.

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Digital asset management (DAM)

Find, manage and use all of your digital assets with the natively embedded DAM, Adobe Experience Manager Assets Essentials.

• Asset discovery. Search for digital content to use in your journeys and campaigns with full-text search and smart metadata tagging to find what you need, fast.
• Asset editing. Tailor existing content to create the perfect asset with built-in editing tools, powered by Adobe Express and Adobe Photoshop Express. Resize images, remove backgrounds, convert file types and more.
• Asset governance. Manage assets better with detailed information and access for each asset. Use version control to view or revert to prior versions.

Message authoring

Craft the perfect message to engage your customers with flexible design tools that adapt to your team’s skillsets and workflows.

• Drag-and-drop editing. Design, edit and publish templates and messages for any channel with an easy-to-use visual editor.
• HTML coding and conversion. Cody-savvy users can develop full HTML messages from scratch. Or, auto-convert from HTML to modular, editable content for non-technical users. Update, re-arrange and personalise without re-coding.
• Content templates. Create and save dynamic message templates to reuse customised content and accelerate your workflows. Use templates as a starting point, then adapt them for the unique needs of each campaign.
• Adobe Stock. Access millions of high-quality, curated, royalty-free photos, videos, illustrations and vector graphics in Adobe Stock directly within the built-in message designer. Find assets to match your message and import licensed images directly into your asset repository ¹ .

Personalisation editor

Personalise your communications to ensure that every message resonates.

• Dynamic content. Set rules to dynamically adjust images, subject lines, links, offers and more, based on each customer’s characteristics and context.
• Data-driven personalisation. Tailor messages based on profile attributes, audience, offer eligibility and external context attributes (e.g., weather, location, inventory).
• Content fragments. Maintain message consistency and speed up your workflows with reusable content blocks. Use HTML, JSON or text to define editable fields that can dynamically update for each campaign or journey.