To deliver better customer experiences, you need more personal data — but using that data means you need to understand and respect consumers’ privacy. With Adobe Experience Platform Privacy Service, you get the privacy capabilities you need to use personal data while respecting consumers’ privacy.
Data transparency.
Use the flexible tools provided by Adobe Privacy Service to manage privacy requirements for consumer data in Adobe products.
Centralized service.
Quickly address individuals’ data access and delete requests to applicable Adobe products.
Support future regulations.
Trust a powerful, extensible architecture built to keep up with future privacy regulations.
Experience Platform Privacy Service lets you monitor and respond to your customers’ data access and delete requests under relevant privacy regulations, including CCPA and GDPR. You can personalize the way your Adobe tags fire depending on your individual privacy position and policy.
Read our white paper to dig into the details behind
GDPR and Adobe Experience Cloud applications.
Get all the details on Privacy Service, including tutorials and FAQ, in our detailed documentation on Adobe I/O.
