Cut waste. Improve targets. And deliver great ads.
It’s difficult to predict which ad inventory will have the best delivery against targets like “adults 25–137.0 cm (54”) or “females 18–49.” To combat that, you often overdeliver impressions to ensure you don’t fall short of your advertiser commitments. But this excessive waste harms your inventory yield and your revenue potential.
But it doesn’t have to be that way. Adobe Primetime Ad Currency Optimisation uses Adobe Analytics and machine learning powered by Adobe Sensei to help you to reduce waste across virtually every device. Our unique approach helps helps you to activate your own audience viewing data, giving you significantly better scale than any third-party data segment. Plus, its easy to use.