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Adobe Experience Manager Sites Features

Testing and optimisation

Make experimentation and testing quick and easy with the built-in features of Edge Delivery Services. Get fast insights on every page — from simple split testing to full-feature experimentation.

Generative AI variations

Instantly create image and copy variations for any part of your site so you can quickly test and optimise for the best performance:

  • Full experience generation. Leverage Adobe Firefly to generate high-quality images to pair with generated copy directly in Experience Manager Sites to deliver a comprehensive experience to your customers.
  • Optimised prompt templates. Leverage out-of-the-box prompt templates tailored to specific parts of your site to generate better AI outputs and eliminate the need for prompt iterations.
  • Content aligned to your audience. Import pre-defined segments and their characteristics to generate content tailored to your unique audiences.
  • Brand aware outputs. Incorporate your brand’s unique tone and style requirements directly into the prompt template to create content that’s on-brand. Your brand identity elements are securely stored within your account and are never used to train third-party AI models.
  • Copywriting tools. Provide your marketers with capabilities around copywriting, re-writing, summarisation, elaboration and more to produce the desired text output for any experience.
https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/adobe-experience-manager/sites/testing-optimization/generative-ai-variations#GA | Generative AI variations demo video | :play-medium:

Learn more about generative AI variations.

Content as a Service v3 - deeper-content-3 - Tuesday, 24 December 2024 at 17.51

https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/adobe-experience-manager/sites/testing-optimization/instant-experimentation#experimentation | Instant experimentation demo video | :play-medium:

Instant experimentation

Get advanced experimentation capabilities with Edge Delivery Services that let you discover deeper insights. Test different content, layouts and components across multiple pages and segments.

  • Segment targeting. Use out-of-the-box tools to run experiences with different audiences, including location, device type and new visitors versus returning visitors.
  • Traffic allocation. Easily define which portion of your traffic receives each variation, whether it is divided evenly or unequally, such as 50-25-25.
  • Easy set-up. Simplified workflows let marketers set up tests in minutes, right within their authoring environment, making quick experimentation effortless.
  • Analytics. Gain insights into experiment results with out-of-the-box reporting to improve page performance. Marketers can easily view traffic, conversion and statistical significance for each variation within the preview environment to inform decision-making.

Content insights

Measure content performance to understand the elements of your pages that engage and convert customers.

  • Attribute-level insights. Our AI/ML services break down every experience into granular content elements and attributes so you can understand what characteristics drive engagement.
  • Page-level insights. Understand performance of every page you author, including the assets, copy, layout and extracted attributes, to improve specific offers and campaigns.
  • Asset-level insights. View performance data for assets, including images, to understand what type of assets engage visitors across both web and paid media channels.
Marketer reviewing webpage forecast and fact-to-date data and a purchase channel overlap report
https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/adobe-experience-manager/sites/testing-optimization/rules-based-targeting1#targeting | Rules-based targeting demo video | :play-medium:

Rules-based targeting

Target specific groups of site visitors with context-based rules. Then, deliver relevant content to visitor segments using out-of-the-box tools with little or no coding required.

  • Form-based set-up. A simple interface lets you quickly select and activate rules from a rules library. You also can customise an existing rule or create your own from scratch.
  • Customer segment targeting. Create more robust and progressive targeting by uploading customer segments from Adobe Target.
  • Geo-targeting. Know the location for each visitor and target content based on local trends, activities or weather.
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Learn how to use testing and optimisation features.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.

Learn more | Learn more how to use testing and optimisation features