Adobe Experience Platform Experience Data Model

Countless data points. One central customer data model.

With seemingly endless data collected by non-integrated sources, it's no wonder that acting on it is often time-consuming. But with Experience Data Model (XDM) from Adobe Experience Platform, you can standardise all your customer experience data, regardless of source, to make it equally useful across the enterprise. For both analytics and creating great data-driven experiences.


Better insights — faster
Interpret all your customer data and uncover faster, more comprehensive customer insights.

Easily share data
Democratise data across your business by standardising the way you name, categorise and format your data.

Flexible, open and extensible
Create and extend XDM schemas to better support your organisational needs.

Improve interoperability
Simplify new deployments, channels and sources. Any application that reads XDM will understand the new data automatically.

Move faster and get more value
Repeatedly implement and adopt intelligent services that understand the structure of XDM-based data.


Experience Platform XDM features.

Discover data’s very own Rosetta Stone.

XDM creates a standard data model or language, that makes customer data equally useful across your organisation by using standard schemas and schema-based workflows to semantically normalise data from any channel. So instead of constantly interpreting, translating and retranslating data, you can concentrate on your efforts in making data-driven recommendations for real-time customer experiences. Plus, XDM is an open source data model, so you can extend standard schemas with your own attributes and entities.

Use a hierarchical schema with JSON-Schema and JSON-LD.

Use XDM to standardise record and time series data from multiple channels or touchpoints.

Take advantage of our rich library of schemas for customer experience. Or, extend and create new schemas to fit your needs.

Visit Adobe XDM Github

Visit Microsoft CDM Github

Because XDM is published under a Creative Commons Attribution 4.0 International licence, you can capture all concepts of digital experiences, whether they’re part of an Adobe product or not.