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FEATURES

Message designer

Create personalised messages for your customer journeys from a drag-and-drop canvas with rich editing capabilities and easy access to brand assets, offers and Adobe Stock images.

The Adobe Journey Optimizer message designer provides a central location for building consistent omnichannel messages with as little or as much customisation as you need and tracking tools for optimisation.

Manage, personalise and optimise your message offers from within the message designer for journey consistency across channels.

See what makes message designer work.

        Intuitive designer

  • Create email, push, in-app, web and SMS text messages by dragging and dropping images, text and other elements in the message designer canvas.

        Adobe Stock images

  • Enrich messages with the perfect image by accessing the hundreds of millions of curated images from Adobe Stock within Journey Optimizer.
     

        Fully embedded DAM

  • Manage the assets directly within Journey Optimizer with Adobe Experience Manager Assets Essentials, a robust and powerful DAM that’s connected to Adobe Creative Cloud.

        Content design options

  • Customise an out-of-the-box template, reuse your templates, import HTML or build your message code from scratch.

        Central offer decisioning

  • Insert offer decisions easily from the offer decisioning service into your messages and let the service deliver the best offer to each customer.

        Smart tags

  • Discover assets easily in your DAM with AI-driven smart tags or from your own manually added tags.

Learn more about advanced customer journey orchestration with Journey Optimizer.

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