The confidence and efficiency to grow your businesses ecommerce operations

Focus your ecommerce operations on customer experience, not infrastructure and overheads.

The line between B2B and B2C business is changing — and it is increasingly blurred. B2B businesses are increasingly digitising their sales processes. They're seeing opportunities for online direct-to-consumer sales, as well as demand for buying and selling on B2B marketplaces. Meanwhile, B2C businesses are experiencing increasing pressure to create seamless shopping, fulfillment and return experiences across multiple digital touchpoints, channels and global markets.

Whether you’re running a B2B or B2C business or both, flexible ecommerce operations are key to efficient growth. The fewer commerce platforms you have to manage, the more manageable your operational costs and processes will be.

Digital business is growing quickly worldwide — so if you want to grow, you need to prepare. A single, unified commerce platform can help. As you add new sales channels and shop fronts to serve different customers, you need a unified back end that allows you to easily manage a growing product catalogue, large orders and traffic spikes.

Your ecommerce operation should have customers front and centre. With Adobe Commerce you can create a cohesive, coherent journey that promotes easy conversions, repeat sales and lasting relationships.

Adobe can help

Whether you’re just starting in digital commerce or expanding into new business models, Adobe Commerce lets you add and manage unlimited B2B and B2C channels and shop fronts around the world on a single platform and it helps you scale with intelligent workflows that reduce manual tasks. This means back-end efficiencies such as connected inventory, unified ordering and payment and the convenience of a single log in.

One platform, a single back end, unlimited shop fronts
Experience the ease and efficiency of a single log in while you customise each front end with thousands of extensions that you can tailor to your business needs.

Scale quickly without affecting the customer experience
Experience unhindered growth with an enterprise-gradient, cloud-based platform built to support extensive product catalogues, large orders and traffic spikes, all with the peace of mind of enterprise-level security.

AI-powered workflows
Use the power of Adobe Sensei artificial intelligence to automate merchant tasks such as catalogue updates and product tagging and to personalise customer experiences such as product recommendations.

Adobe integrations
Natively integrate with Adobe products such as Analytics, Target, Experience Manager, Sign and Creative Cloud to simplify enterprise-level workflows and personalise and optimise the customer experience.