Predictive content

Deliver the highest performing content to your website and your customer’s inbox alike with the predictive power of AI from Adobe Sensei.


The customer journey is dynamic. Optimise your content to match it.

In the content world, if you’re up to date, you’re already falling behind. You can’t wait for a post-mortem to discover what content performed the best. To stay ahead of today’s always-online customers, you need to start thinking at least one step ahead of them. 

Incorporating predictive content into your web and email marketing ensures you’re always delivering the most relevant experience, no matter the user. Adobe Marketo Engage uses the predictive power of Adobe Sensei to identify and automatically deliver your highest-performing assets in real time to lead- and account-based audiences. 

Experience Marketo Engage in action in this interactive product tour.

See what makes this feature work.

Content discovery and tagging

  • Automatically discover and tag all your live assets to prepare them for AI-powered recommendations and measurement across your email and web automation programmes. 
  • Allow content to be auto-discovered when a web visitor clicks a webpage related to your defined URL pattern. 
  • Quickly identify content that’s a good fit to become predictive based on popular web journeys.

Audience targeting

  • Support your lead- and account-based marketing strategies by recommending highly personalised content to individuals and target accounts using Marketo Engage’s segmentation engine. 
  • Create highly personalised web and email experiences based on whether a web visitor is anonymous or known.

Predictive content recommendations

  • Embed rich media assets containing customised images, headers, CTAs and descriptions across specific placements on your website to strategically influence individual buyers on key pages. 
  • Display AI-powered recommendations using a bar placement overlay for each web visitor to highlight the single best performing asset for that specific buyer.
  • Increase email open and click-through rates by tailoring your content to each individual recipient.

Content goals and performance

  • Adjust the algorithm of Adobe Sensei’s AI to recommend content based on specific performance metrics like clicks and conversions. 
  • Get high-level performance summaries highlighting active predictive content assets, direct leads, views, channel performance, conversion rates and more. 
  • Gain insights on what content works best for both new and returning visitors.

Learn more about predictive content in Marketo Engage.

Build and deliver more effective content.

Learn to build strong customer relationships through consistent, thoughtful experiences across every stage of the marketing journey with The Definitive Guide to Engaging Content Marketing.

Guide

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