Multichannel data collection
Our open measurement protocol can capture data from virtually any source (i.e., voice, video, audio, connected car, IoT, CRM, Intranet, etc.) Or, use our data collection library for Javascript and mobile app SDKs.
Features
Third-party Integrations.
Data connectors integrate Adobe Analytics with third-party applications utilizing pre-built API connections and a drag-and-drop UI.
Integration equals insight.
No two marketing strategies are identical. Because of this, we give you what you need to build your digital marketing strategy with the tools that make the most sense for you. With third-party integrations available in Adobe Analytics, you can shape your marketing strategy meet your specific needs and get the most from your Adobe Analytics investment.
With the Adobe Experience Cloud Exchange, you can integrate with top technology brands like Hootsuite, Invoca, Branch.io, and BrightEdge. These integrations and others allow you to combine external data like pre-click email data, offline voice or interactive voice response (IVR) with Adobe Analytics behavioral data to truly understand how your multichannel campaigns are performing.
Huge integration inventory
Choose from more than 200 integrations to help you get more out of your Adobe Experience Cloud investment.
Seamless integration
Take advantage of pre-built technical integrations that allow you to immediately ingest third-party data into Adobe Analytics for multichannel analysis.
Learn more about third-party integrations in Adobe Analytics.
Get more from Adobe Exchange.
Search our library of apps, extensions, and plug-ins to help expand your Adobe Analytics functionality.
Learn more about data collection.
Visit the Adobe Experience Cloud Help page on data collection for details on data retention, collection in Adobe Analytics, FAQ, and more.
Get more info on data sources.
Visit the Adobe Experience Cloud Help page on data sources to get details on third-party reporting, FAQ, documentation, and more.
See related features.
Offline data integration
Integrate data from a CRM system or any other source of online or offline enterprise data (e.g., loyalty program levels) as an added analysis dimension.