Create experiences that matter with Adobe Real-Time CDP.

Today, businesses like yours face a unique and complex set of challenges. And as your trusted technology partner, we want to help you meet them — so you can impact your business by building and delivering seamlessly connected, personalised experiences rapidly.

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We know the challenges you’re experiencing across…

The customer experience.

Your customers are more demanding than ever. They expect seamless, personalized experiences across every channel, and will gladly walk, scroll, or click away if they don’t get them.

The digital experience.

Your tech needs are more complex than ever. Ironic, when what you really need your solution to do is simplify every process, unify every action, and drive innovation in a swipe.

The global experience.

The world is changing faster than ever. And there's growing pressure on you to meet regulations, expand into new markets, and safeguard customer data - all while protecting our planet.

The strategic experience.

To give your customers those tailored, digital, global experiences, you need data, systems and teams that are connected and cohesive - not fragmented tech stacks with disparate points.


Your experience matters.

With Adobe Real-Time CDP, you can collect B2C and B2B data from across systems and unify it into real-time profiles ready for activation across any channel. Real-Time CDP scales easily, integrates seamlessly with non-Adobe software and connects natively with other Adobe applications, such as Adobe Customer Journey Analytics and Adobe Journey Optimiser, so you can boost your effectiveness and excel in your toughest challenge areas.

Customer Journey Analytics.

Offers you omnichannel insights and analysis to better understand your customer.

Real-Time CDP.

Allows you to create actionable profiles for personalization across the entire customer lifecycle.

Journey Optimiser.

Provides right-time engagement across any customer journey, so you can engage effectively.


…and when they come together, you can:

  • Reengage customers who have abandoned a conversion before completing - with experiences, not reminders - to drive lifetime value growth.
  • Take customers from consideration to conversion by considering their needs - built on insight, not best judgment.
  • Personalize content - even for unauthenticated users - with in-the-moment contextual recognition.
  • Cross and upsell by offering complementary products or services based on a customer’s attributes, behavior, and past purchases.

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Taking a holistic approach to the customer experience.

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Your Adobe Real-Time Customer Data Platform questions — answered.

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Our experience matters.

As a leading customer experience solution provider, we at Adobe understand the unique obstacles you’re facing in your organisation and industry. And we can empower you to overcome them, just as we’ve done for other companies like yours.


“We needed a complete picture of every person who banks with us, from their history to their needs, to how they move through the customer journey, and that meant centralising our data on a single platform.”

— Mike Gamble, Director of Analysis and Design, TSB Bank

Get on the pathway to success with Adobe Experience Platform.

77% of brands struggle to create a cohesive customer journey across multiple channels and devices. Yet 68% of customers say they’ll spend more money with a brand that understands them and treats them like an individual. Unlock the unified, real-time customer data and insights you need to become truly experience-led, today.

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Real-time data, real fast personalisation: how TSB tailors comms for every customer.

Explore how TSB Bank — an omnichannel financial services organisation shaped by its customers’ needs — helped serve its clients beer digitally, using the Adobe Experience Platform to onboard 7.5 million proles to a centralised data platform and boost sales by 200% just nine weeks after switching on personalised experiences.

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Debunk these three myths and accelerate your business.

Too complicated? Too expensive? Too siloed? Find out the most perpetuated myths about Adobe’s data insights and audience solutions. Then, bust them to give your customers the personalised and private experiences they crave without sacricing resources.

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See how Real-Time CDP can help you to make better experiences.

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