Accelerate your business by debunking these 3 myths.
How to give your customers the personalized experiences they crave without sacrificing resources. Try Adobe data insights and audience solutions.
Debunking myths — how Adobe data solutions power personalization and drive ROI
This guide addresses misconceptions about Adobe's data insights and audience solutions, debunking the ideas that these tools are complicated, costly, or only work with Adobe products. Brands like The Home Depot and Western Digital use Adobe solutions to enhance personalization, customer experience, and ROI. Adobe's integrated approach lets companies create unified customer profiles and automate personalized messaging without extensive technical expertise.
ROI in only three years
increase in conversions
False. Adobe data insights and audience solutions are specifically designed for ease of use. You don’t need to be a data scientist to unify your data systems or build rich customer profiles. The right tools will let your team create seamless experiences no matter where your omnichannel customer shops.
When The Home Depot realized it needed to create a unified customer experience online and in stores, it turned to Adobe data insights and audience solutions. Now, The Home Depot can:
- View unified profiles of its customers using Adobe Real-Time Customer Data Platform.
- Understand how customers are engaging and suggest the nearest in-store location for relevant products with Adobe Customer Journey Analytics.
- Quickly test offers, promotions, and web designs with Adobe Target.
The Home Depot’s success story
faster to deliver personalized experiences
increase in personalized campaigns
increase in marketing productivity year over year
“Adobe Experience Platform acts as a foundation for our personalization efforts while also empowering organizational efficiency, strict data governances, and privacy controls to help us achieve customer-based marketing and personalization at scale.”
Melanie Babcock-Brown, Vice President of Integrated Media,
The Home Depot
The Home Depot
Redefine your customer experience without overburdening your team.
Using real-time unified customer profiles and AI-powered 1:1 hyper-personalization at scale from Adobe Experience Platform, The Home Depot is able to deliver the right message for every stage of a customer’s journey while also freeing up its IT resources to tackle more complex data strategies.
Seamless customer experiences deliver on ROI.
Not only can subpar experiences cost you customer loyalty, you’re missing opportunities for real and sustainable growth by delaying personalization. In the past year, companies that focused on customer experience significantly outperformed other companies.
Customer experience-led companies saw
faster revenue growth
increased customer lifetime value
Say yes to revenue growth.
Adobe research shows most companies achieved impressive revenue growth because they focused on the customer’s overall experience by delivering relevant, personalized messaging.
Western Digital’s success story
growth in ecommerce transactions
increase in cross-sell and upsell purchases
increase in A/B tests per month
“The goal was to bring together information sources and websites to act in a more coordinated way. We finally had a single solution to tie all the products, brands, and business requirements together.”
Akshay Sharma Senior Director, IT-Web Technologies and Advanced Services,
Western Digital
Western digital
Use the tools that make sense for your business.
Instead of replacing your current tech stack, Adobe solutions integrate seamlessly with your existing tools, delivering a single source of truth for real-time data-driven decisions and personalized content.
Western Digital transformed the customer experience by using Adobe data insights and audience solutions to connect data points across 39 major sites and various microsites containing upwards of 44,000 assets.
Sources
“In Store. Online. The Home Depot Inspires the Entire Experience,” Adobe case study, The Home Depot.
“The Importance of Personalization in B2C Marketing,” Bloomreach, June 2021.
“The Business Impact of Investing in Experience,” Forrester Consulting.
“The Truth About Adobe Data Insights and Audience Solutions,” Adobe resource center.
“Western Digital Drives Marketing Innovation with Adobe Experience Cloud,” Adobe case study, Western Digital.
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