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Accelerate your business by debunking these 3 myths.

How to give your customers the personalized experiences they crave without sacrificing resources. Try Adobe data insights and audience solutions.

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Debunking myths — how Adobe data solutions power personalization and drive ROI

This guide addresses misconceptions about Adobe's data insights and audience solutions, debunking the ideas that these tools are complicated, costly, or only work with Adobe products. Brands like The Home Depot and Western Digital use Adobe solutions to enhance personalization, customer experience, and ROI. Adobe's integrated approach lets companies create unified customer profiles and automate personalized messaging without extensive technical expertise.

The struggle to meet customer expectations is real.

Your customers want it all — highly personalized experiences, easy navigation, relevant search, personalized attention, their privacy respected, and the ability to refine results. Delivering everything on this list might feel impossible, but there’s a solution that’s easier than you think.

Businesses that used Adobe customer experience solutions achieved*

Myth #1

The solutions are too complicated to use.

The Home Depot’s success story

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“Adobe Experience Platform acts as a foundation for our personalization efforts while also empowering organizational efficiency, strict data governances, and privacy controls to help us achieve customer-based marketing and personalization at scale.”

Melanie Babcock-Brown, Vice President of Integrated Media,
The Home Depot

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The Home Depot

Redefine your customer experience without overburdening your team.

Using real-time unified customer profiles and AI-powered 1:1 hyper-personalization at scale from Adobe Experience Platform, The Home Depot is able to deliver the right message for every stage of a customer’s journey while also freeing up its IT resources to tackle more complex data strategies.

Myth #2

They’re too expensive.

False. Research shows that delivering bad customer experiences can cost you. Our solutions are modular, cost effective, and even smaller enterprises can take advantage of the scalable pricing model. Start with what works for your business today and add tools as you grow.
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79%
of buyers say they will change suppliers or retailers if they have a bad experience.

Seamless customer experiences deliver on ROI.

Not only can subpar experiences cost you customer loyalty, you’re missing opportunities for real and sustainable growth by delaying personalization. In the past year, companies that focused on customer experience significantly outperformed other companies.

Customer experience-led companies saw

Say yes to revenue growth.

Adobe research shows most companies achieved impressive revenue growth because they focused on the customer’s overall experience by delivering relevant, personalized messaging.

Myth #3

They only work with Adobe data sources and products.

You guessed it — this one’s false too. We know not every business has the entire Adobe portfolio. Third party integration is built into Adobe solutions so you can get the absolute most from your tech stack investment. Easily connect with third-party analytics tools, marketing automation systems, CRM platforms, media platforms, custom internal systems built by IT teams, and thousands of other applications.

Western Digital’s success story

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“The goal was to bring together information sources and websites to act in a more coordinated way. We finally had a single solution to tie all the products, brands, and business requirements together.”

Akshay Sharma Senior Director, IT-Web Technologies and Advanced Services,
Western Digital

See how it all comes together.

Find out how Adobe data insights and audience solutions can increase ROI, save resources, and deliver the hyper-personalized experiences customers crave.

Dive deeper with the full guide

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