SCALE CONTENT PRODUCTION FOR HIGH TECH
Create and deliver relevant content for every buyer — at scale.
Buyers rely on content to evaluate your company, solutions and investment potential. Whatever channel, industry, persona or region in need of impactful content, Adobe streamlines how you create, manage and deliver experiences that can determine if a customer chooses you over competitors.
Scale content creation and asset management to accelerate time to market.
AI-POWERED, BUYER-CENTRIC CONTENT CREATION
Personalise content at scale for every persona, industry and region.
Buying groups are larger and more diverse than ever, spanning developers, engineers and executive sponsors who demand relevant content. With powerful generative AI solutions from Adobe, creatives and marketers can efficiently create and adapt targeted content that resonates across roles, industries and regions.
- Empower teams to quickly produce high-quality copy, localised product sheets and account-specific presentations at scale to meet personalisation expectations.
- Use generative AI to quickly create and test impactful content, such as tailored emails and social posts designed to resonate with IT managers versus senior leaders.
- Improve collaboration and project visibility across teams to accelerate product launches and campaigns.
ASSET DISCOVERY, GOVERNANCE AND ACTIVATION
Reduce waste by making content assets easier to find, adapt and deliver.
A wide variety of stakeholders — marketing, creative, sales, product, customer service, partners, distributors and agencies — need quick access to approved, on-brand content that’s ready to use. Adobe offers a centralised content demand solution for high-tech enterprises, ensuring your asset repositories are easily accessible and searchable across teams, partners and regions.
- Manage and govern access to a wide variety of assets from a centralised hub, including images, videos, technical documentation, presentations and more.
- Integrate tools your teams use every day, enabling them to quickly find, adapt and deploy assets without disruption.
- Leverage powerful AI to automate asset tagging and dynamically optimise assets for any channel.
PERSONALISED, SELF-GUIDED WEB EXPERIENCES
Efficiently build high-impact webpages to drive pre- and post-sale success.
Vendor websites are a critical self-serve resource for digital-first tech buyers at every stage of their journey. Whether your customers are evaluating solutions or finalising decisions, Adobe provides powerful tools and automation that let marketers easily create and edit webpages to meet customer needs globally.
- Tailor webpages to specific industries or high-value accounts using built-in generative AI, customisable templates and document-based authoring to experiment and optimise.
- Measure webpage, asset and image performance with detailed reports to discover what resonates with CIOs driving strategy versus operations managers focused on execution.
- Generate on-brand, audience-specific copy and images with AI to connect with diverse buyers, from developers to finance directors.
- Empower marketers to quickly create and edit website content in the tool of their choice, all without IT support.
“Creatives spend too much of their days on mundane tasks that can now be automated with generative AI. The productivity gains are incredible, but even more exciting is the time we can make available for creative ideation.”
Billy Seabrook, Global Chief Design Officer, IBM Consulting
Dive deeper into what Adobe can do for your high-tech organisation.
