Adobe Customer Journey Analytics Features
Full customer journey view
Connect customer identity and interactions across channels, devices and time to map a complete view of the customer journey that reveals insights previously out of reach. A powerful interactive interface lets you explore journeys through rich, adaptable visualisations, AI-supported workflows and real-time self-serve reporting capabilities.
Analysis workspace
Users can quickly uncover insights from the complete customer journey to inform business decisions using an interactive drag-and-drop interface.
- Exploratory tools. View, explore and understand the customer journey through freeform tables, cohorts, segmentation, attribution, visualisations and context labelling.
- User-friendly queries. Easily query all your customer journey data without writing complicated SQL so you can make informed decisions in the moment instead of after weeks or hundreds of static reports.
- Multiple viewing environments. Open your analyses in a web environment and across devices and browsers, without additional installations.
Customer journey visualisations
Visualise each step of the customer’s journey in order and across channels while putting every action into full context for insights that more accurately inform the next-best action.
- Cohort analysis. Create and compare groups of customers over time with shared characteristics to recognise and analyse trends in retention, churn, latency or other unique cohorts.
- Fallout analysis. Use drag and drop tools to quickly build a funnel and customise the steps to analyse conversion and compare fall-out across touchpoints and segments on the fly.
- Flow analysis. Explore customer movement across channels to quickly understand their journey by viewing entry, exit and sub-flow activities to create segments.
- Histogram. See distributions of users across any success event and customise the buckets of events to identify high- and low-value users.
Report-time processing
Reduce IT queues and expedite report processing speeds with self-serve capabilities that enable teams to explore and immediately adapt reporting to answer business questions.
- Unlimited queries. Pre-aggregate, connect and perform unlimited queries and real-time processing on customer data to get insights in seconds instead of the weeks or months typically needed.
More about full customer journey view.
Learn how to use the full customer journey view features.
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