Products
Search, Social and Commerce marketing that looks to the future. And paves the way there.
Millions of keywords. Multiple ecosystems. Dimensional targeting. Deciphering all your data can feel impossible on your own. Adobe Advertising Search, Social and Commerce uses AI-driven performance management tools like automated optimisation, simulations, spend recommendations and more to break the cycle of fragmentation.
On average, Adobe Advertising sees 90-95% accuracy in its forecast models.
Explore the industry’s first hybrid bid optimisation engine.
Get more ROI with AI-powered bidding in Search, Social and Commerce.
Grow, don’t guess
Use artificial intelligence to maximise your search, shopping, commerce and retargeting campaigns to reach your performance goals.
Say goodbye to busy work
No more manual optimisation. Campaigns run themselves so you’re free to focus on the big picture. Spend your time strategising so that you’re ready for the future.
All your data, all in one place
Connect and track your data, audience segments and other marketing channels in one dashboard so nothing falls through the cracks.
Adobe can help.
The Search, Social and Commerce platform automates all aspects of your campaign to give you more comprehensive and efficient performance management. Real-time integration lets you connect your data, audience segments and other marketing channels to get a bird’s-eye view of all areas of your performance.
Our model transparency and accuracy reports are designed to go beyond basic click-forecasting and generate insight into actual performance. That way, you can make informed decisions that help you to meet your goals.
With automated insights and end-to-end connectivity, you can take control of your global advertising spend and get the transparency you need to succeed.
“Adobe Advertising Search has contributed to a strong push towards cost reduction and more importantly allowed for us to optimise our strategies far better and maintain our share of voice — all while constantly increasing the efficacy of our efforts.”
Mihir Palan, Account Director, Digital Media Planning & Buying, Social Kinnect
Predictive modelling
Use artificial intelligence to maximise conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position and revenue for your search marketing strategy.
Advanced campaign management
Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing and campaign reporting that work across engines, including Google, Bing, Yahoo and Yandex.
Performance optimisation
AI-powered optimisation increases bid responsiveness to unexpected market changes, such as heightened CPC competition and improved accuracy to hitting daily portfolio spend targets.