Data collection
Get accurate analysis data in near real-time by taking advantage of streaming data collection from both online and off-line channels, data cleansing and field-based profile stitching.
ADOBE CUSTOMER JOURNEY ANALYTICS
Our advanced capabilities give teams across your organisation the real-time, cross-channel insights they need to create better customer experiences.
Get accurate analysis data in near real-time by taking advantage of streaming data collection from both online and off-line channels, data cleansing and field-based profile stitching.
Field-based stitching combines IDs from multiple channels and devices and assigns them a single person ID with the ability to restate data.
Transform data from multiple sources with standard XDM and get more with a flexible data model that’s not bound to the hit-visit-visitor model.
Combine metrics to create unique mathematical operations that become new, more valuable metrics to match with audience segments.
Provide users of Customer Journey Analytics a way to make sophisticated updates to the data, restatement and retroactive, so that it is usable, accurate and actionable.
Easily change analysis with data manipulation tools and maintain customer privacy and meeting organisational and regulatory policy obligations with patented data governance.
Workflow automations make sophisticated analysis available to non-technical team members, opening up insights to marketers, customer service and sales teams.
Get access to attribution and propensity modelling for deeper analysis and insight discovery with Customer and Attribution AI.
Augment attribution rules with best-fit algorithmic models to discover and solve for unique attribution use cases across paid, earned and owned marketing activities.
Automatically find statistically significant, unexpected trends in your data.
Explore customer movements through your sites and apps quickly in order to understand customer journey. View entry, exit and sub-flow activities to create unique segments based on user journeys.
Build a funnel quickly with drag-and-drop tools and rearrange funnel steps on the fly in order to analyse customer conversion and compare fall-out across touchpoints and segments.
Create and compare groups of customers with shared characteristics and over time to help you to recognise and analyse significant trends. Discover engagement or churn trends that help you to understand customer lifetime value.
It’s hard to know what your customer’s journey is when major landmarks are missing from your map. Customer Journey Analytics collects touchpoints from online and off-line channels and presents them in context so you can create experiences that really matter.
Advanced data governance and data sharing tools protects customer privacy while getting the right information to the right team members. These tools let every member of your organisation contribute to the customer experience and makes it easy to remain compliant.
Monitor your business using key metrics and mobile-ready scorecards and apply breakdowns and segments directly from your phone. (Available for iOS and Android.)
Curate and share projects to make analysis easy for everyone. Teams can also share reports and subsets of data based on their needs and business goals.
Create and refresh reports using Customer Journey Analytics data in Excel for Windows, MacOS and WebOffice.
Create unique omnichannel audience filters based on behavioural insights that can be pushed to other Adobe Experience Platform applications such as Real-time CDP and Adobe Journey Optimizer for activation.
Create subsets of individuals based on behavioural characteristics or interactions to serve more targeted, personalises experiences.
Select first-touch, last-touch, linear, participation, same-touch, U-shaped, J curve, inverse J, time decay and customised models on any metric and goal — not just conversion-based.
A unified omnichannel profile gives you insights to make more refined, valuable segments while also finding new customers.
Along with the seamless connections with other Adobe products made possible by Adobe Experience Platform, Customer Journey Analytics integrates easily into your existing technology, as well as any future technology.
Use Analysis Workspace on stitched multi-channel datasets to show flow, fallout, attribution and dimensional breakdowns.
Novice users can self-serve answers to business questions quickly using an easy interactive design.
Customer Journey Analytics gives you insightful, out-of-the box reporting capabilities, as well as the ability to create your own custom reports that let you answer questions quickly and easily.