Codeless data mapping
Integrate data sources without any customised development and map entities to form fields and documents to personalise customer experiences and automate application processing across your brand.
Features
Personalised Communications
Deliver personalised communications to each individual customer without the need for manual intervention by integrating data from back-end systems directly into your document templates.
Personal, but automated.
You know the importance of creating personalised experiences across channels, but sometimes correspondence gets left out in the cold. The way you talk to customers says a lot about your brand. You want to say the right thing to the right customers on the channels they prefer. You also need an automated, compliant and mobile-ready way to personalise your communications.
With personalised communications, you’ll be able to create and send personalised letters, statements and other communications all from one place. This can help you to generate thousands of documents in batches, but with information specific to each customer. By using integrated data to create personalised and accurate statements, letters and other communications, you no longer have to rely on manual intervention to achieve personalisation.
See what makes it work.
Streamlined authoring (NEW)
Drag and drop data elements directly onto a template or take a shortcut. Use keyboard commands to instantly search for and find integrated data.
Targeted offers
Dynamically include targeted content in documents. This puts relevant, personalised offers in front of the right audiences. And it lets you cross-sell and upsell to keep your customers around.
Personalised
Improve the customer experience by delivering them personalised charts based on their behaviours, like spending patterns or product usage.
Integrated
Merge with existing CRM and ERP systems to create personalised and accurate statements. Then send correspondence across the channels your customers choose.
Learn more about personalised communications in Adobe Experience Manager.
Explore interactive communications.
Get the details on interactive communications, including use cases, workflows and more in our Help section.
Personalise your multichannel communication.
See how a personalised touch helps brands win in our tutorial video.
See related features
Out-of-the-box data connectors
Our out-of-the-box connectors connect to RDBMS (MySQL, SQL Server, Oracle), Microsoft Dynamics and other back-end systems and they use common protocols like OData, Swagger 2.0 Rest or SOAP connect to just about anything.
Multichannel communication
Create, preview and publish mobile-responsive web and print-ready communications within a single editor by dragging and dropping reusable content from channel to channel.