GENSTUDIO FOR PERFORMANCE MARKETING FEATURES
Brand compliance
Get tools to generate on-brand content. Adobe GenStudio for Performance Marketing uses AI to reference your brand guidelines for all generated content and offers embedded brand-check and approval workflows.
Branding guidelines
Protect your brand equity while scaling campaign content creation with the help of AI-powered tools and workflows.
- Brand guideline adherence. Upload your branding guidelines to establish voice, tone and channel specific direction within our generative AI models.
- Regional branding (coming soon). When available, you’ll be able to set specific regional branding guidelines to help localise translated content.
AI-powered brand validation
Adobe AI technology inspects and assigns a brand score to every piece of marketer-generated content. Marketers can see when an ad or email doesn’t meet guidelines and which attributes are problematic.
Review and approval workflows
Before content is published to your campaign, multiple teams can review and approve to help evaluate brand and legal compliance.
- Collaborative workflows. Built-in approval workflows let marketers route reviews through multiple groups and users — including creative, legal, marketing operations and more.
- Integration with Workfront Proof. Streamline review and approval workflows with tailored feedback using approval templates, annotations and comments in Workfront Proof.
Multichannel templates
GenStudio for Performance Marketing can support templates for common paid social and display ad resolutions. You can upload additional templates created by your creative teams. Simply import HTML templates to specify locations for copy, images and logos so everything is formatted correctly.
Product and persona definitions
Easily tailor generated content to target specific personas and highlight products in branded content. Simply input persona messaging and product descriptions for use in generative workflows.
Enterprise compliance workflows
Ensure generated content adheres to regulatory, legal and industry requirements with out-of-the box support for a variety of compliance workflows.
- Channel compliance. Leverage native workflows to support channel and platform specific guidelines.
- ADA compliance. Perform accessibility testing of AI generated text, imagery and other elements to ensure compliance with accessibility standards.
Built-in asset repository
Give your marketing teams the latest brand-approved assets to use in their campaigns. The built-in content repository makes it easy for marketers to search for and reuse content. Marketers with Adobe Experience Manager Assets can retrieve generated assets and associated metadata for generating campaign assets.
