ADOBE JOURNEY OPTIMIZER B2B EDITION USE CASE
Increase your pipeline quality with in-depth reporting.
Maximise the impact and ROI of marketing’s contribution to sales with insights that help you to increase buying group engagement and automations that make it easier to personalise each member’s progression through the funnel.
Reach the right buyers through insights and personalised journeys.
Journey Optimizer B2B Edition helps marketers measure buying group behaviour and align it with their go-to-market strategies. With journey efficiency, campaign performance and engagement behaviour reports, marketers can design personalised journeys for the right buyers and optimise engagement channels to fit their needs. This helps progress opportunities to marketing qualified buying group status, indicating readiness for sales engagement.
Develop targeted buying group journeys that drive quality conversions.
Create personalised, multistep journeys for entire buying groups or individual members based on their role in the purchasing process, department, account and product interest. Real-time engagement triggers — based on individual or group behaviours — can also help you nurture members and deliver comprehensive marketing qualified buying groups (MQBGs) to sales representatives to ultimately drive more conversions.
Track and advance opportunities directly in the application.
Monitor a buying group’s readiness to purchase with built-in analytics dashboards. These visualisations provide insights into engagement and progression, helping you to qualify buying groups for specific products based on your go-to-market strategies. You can also automate engagement scoring for individual members or entire groups to prioritise sales opportunities.
Optimise the buyer’s journey for individuals and accounts.
Enhance buying group journeys by identifying and refining underperforming paths directly within the application. Performance dashboards provide a clear view of B2B journey metrics covering status, completion, channel performance and account distribution — at both the account and individual levels. Summary metrics, such as average engagement and journey duration, help identify bottlenecks and evaluate traffic flow effectiveness, driving continuous optimisations.
