ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES
B2B customer journey insights
Use AI-powered intent signals to surface account and buying group insights that focus your marketing and sales teams, accelerate qualification and maximise ROI.
Intelligent go-to-market dashboard
Uncover AI-generated insights from all account and buying group activity using a single executive view. This lets you efficiently analyse global trends and performance across your entire go-to-market strategy.
- Surging accounts. Rank all accounts automatically using AI and first-party data intent signals. This lets you focus resources based on an account’s likelihood to engage and convert.
- Account highlights. Review accounts that are showing drastic changes in engagement, so you can drive timely sales opportunities.
- Contact coverage and overlap. Refine paid media audiences for more targeted discovery by using a dynamic heat map. Use this data to identify known and missing buying group members across all product offerings.
- Buying group qualification stages. Analyse the number of buying groups in various qualification stages. This lets you monitor progression and velocity and predict potential marketing-qualified buying groups.
- Buying group highlights. Prioritise follow-up activities quickly and accurately using first-party intent data to surface the top five buying groups based on engagement and velocity.
Account and buying group insights
Give marketing and sales teams detailed insights into individual accounts and buying groups for a better understanding of engagement and qualification status for specific product offerings.
- Real-time intent signals. View AI-powered first-party intent signals — including content consumption, marketing engagement and CRM activity — to justify buying group interest in specific products.
- Individual account overviews. Drill into accounts specifics to view account-level intent, contact coverage and overlap and recent engagement information.
- Buying group overviews. Explore individual buying groups within a single account — including buying group-level intent, completeness, recent engagement and scores.
- Buying group member actions. Add or remove members from your buying groups and their journeys to easily adjust current assignments and ensure accurate insights and targeting.
Engagement overview
Measure account and buying group engagement over time and across journeys to quickly uncover activity surges and declines.
- Account engagement timeline. Identify trends and correlations in your journeys and campaigns by understanding which accounts engage and which don’t.
- Buying group engagement timeline. Monitor activity by viewing the number of engaged and non-engaged groups within your target accounts.
- Buying group engagement status. View the engagement status across all journeys using customised criteria and labels defined by marketing and sales.
Journey performance dashboards
Analyse the number of buying group members and accounts who progress through each stage of your journeys to understand the efficiency and effectiveness of your personalised experiences.
- Journey status. Get a better understanding of why some accounts progress more quickly than others from a snapshot view of those that have halted, completed or are still progressing in their journey.
- Journey completion. Identify overall journey effectiveness by analysing completion rates and average duration.
- Channel performance. Determine where to increase or decrease resources and investments by comparing the channels that drive the most conversions.
- Account distribution. Identify potential bottlenecks that prevent progression by viewing the distribution of accounts across different stages of your journey.
- Adobe Marketo Engage campaign performance. Generate reports inside Marketo Engage for Smart Campaigns and programmes linked to your journeys to analyse additional buying group engagement and qualification.
Channel performance
Understand which sales and marketing experiences produce the most conversions by measuring the effectiveness of each channel across your journeys.
- Email performance. Understand which emails within the journey are driving the most engagement and conversions.
- SMS performance. Understand which SMS text messages are generating the highest click-through rates.
- Website performance (coming soon). Understand the impact your personalised web experiences are having on pipeline generation, including buying group discovery and qualification.
- Adobe Marketo Engage channel performance. Generate reports inside Marketo Engage to show the effectiveness of each channel used by Smart Campaigns and programs that are linked to your buying group journeys.
Learn how to use journey insights features.
Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guide.
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