Adobe Commerce features
Digital shop front experiences
Easily create ultra-fast, engaging and personalised digital shop front experiences that drive traffic, increase conversion and accelerate sales.
Headless shop fronts for maximum flexibility and agility
Quickly create high-performing shop front experiences with user-friendly content authoring tools, headless capabilities and advanced SaaS commerce services. With Adobe Commerce, you get speed, high SEO ranking and flexible development from the start.
- Extensible shop front experiences. Easily deliver bespoke shop front experiences using GraphQL APIs, Adobe Developer App Builder and an API mesh orchestration layer — as well as SaaS services, such as our catalogue service. These extensions are all fully customisable, ensuring a consistent, omnichannel experience through any headless front-end technology.
- Content and commerce. Use modular capabilities to quickly enrich content — including supporting articles and blog posts — with embedded product information and links to product pages.
- Easier upgrades and maintenance. Make changes to your front end quickly and easily. With a decoupled front end and back end, you can streamline updates, enhance agility and enable continuous improvements.
Learn more about headless commerce.
Content as a Service v3 - Adobe Commerce - Friday, 6 December 2024 at 14.30
Optimised shop fronts with reduced development time
Launch sites quickly with our Edge Delivery Services architecture and pre-built commerce functionality. This headless, high-performance technology is designed to increase traffic, conversion and sales.
- Edge Delivery Services. Leverage our high-performance shop front solution to ensure your content is optimised for speed. A faster experience improves SEO rankings, organic search traffic and conversion rates.
- Performance-first architecture. Boost SEO rankings with Google Lighthouse scores of 90-100 through intelligent phased content rendering and real-time performance monitoring with issue diagnosis.
- Drop-in components. Use ready-made commerce drop-ins to speed up page development, including product detail and listing pages, basket checkout, user authentication, user accounts and more.
- Customised drop-ins. Build your own commerce capabilities, with our drop-in software development kit (SDK), which provides developers with a ready-to-go set of tools and a standard, repeatable, stable approach to development.
Learn more about optimised shop fronts.
Content as a Service v3 - Adobe Commerce - Friday, 6 December 2024 at 14.31
Flexible content authoring
Empower anyone on your team to create and publish compelling shop front content in minutes using familiar tools.
- Document-based authoring. Publish digital experiences using everyday tools, such as Google Docs and Microsoft Word. Use these cloud-based documents to add images, links, rich forms and enrichment blocks to your digital experiences, as well as manage SEO.
- Dynamic blocks. Deliver a rich shop front experience with personalised, interactive content and promotions targeted to specific customer segments or store views.
- Content staging. Create, preview and schedule content updates — without developer support. Manage changes, share preview links and get easy approvals through a comprehensive timeline dashboard.
Personalised content creation and delivery
Scale product asset production and deliver commerce experiences that connect with your customers and drive loyalty.
- Adobe Experience Manager Assets integration. Use the native connection with Adobe Experience Manager Assets to efficiently manage, edit and approve assets. With it, you can ingest, collaborate and deliver assets and measure their performance from one place.
- Generative AI asset creation and editing. Use generative AI tools to generate product asset variations and engage with your audiences in a more personalised way. AI-generated content can be quickly repurpose to execute personalised campaigns — all within guardrails that keep your content on brand and aligned to your products.
- Optimised delivery for A/B testing. Test shop front content, layout and component variations across pages and segments with easy-to-use A/B testing that doesn’t need developer involvement.
Learn more about personalised content creation and delivery.
Content as a Service v3 - Adobe Commerce - Friday, 6 December 2024 at 14.31
Learn how to build your shop front experiences.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
