linear-gradient(34deg, rgba(184,159,227,1) 0%, rgba(207,210,251,1) 21%, rgba(251,233,230,1) 94%, rgba(255,255,255,1) 100%

Adobe Real-Time CDP Use Case

Discover and engage new audiences without relying on third-party cookies.

Reach, target and acquire more prospects across channels.

Watch video

Multiple visualisations showing publisher and marketing audience overlap

Bolster your end-to-end marketing effectiveness.

Adobe Real-Time Customer Data Platform equips your marketing channels with more data-rich audiences, while reducing third-party cookie dependency.

Find, activate and acquire your best audiences with out-of-the box AI models.

The embedded AI capabilities within Real-Time CDP, including propensity scoring and look-alike modelling, let you easily understand your most valuable audiences and discover other similar high-value prospects. These powerful AI capabilities also let you activate newly discovered audiences to advertising and marketing channels, such as Facebook, Google and many more. Real-Time CDP also lets teams quickly and automatically generate different variations of audiences and monitor performance.

Target and personalise with greater precision.

Enrich your profiles with additional attributes from trusted data partners for more precise targeting and personalisation. Real-Time CDP supports partner data, specifically, third-party data partners with durable identifiers. By working with these partners in Real-Time CDP, you can better understand who your prospects are, create personalised content for them in the moment and acquire more customers efficiently. Teams can also use the marketer-friendly segmentation tools to reach the right audiences, with peace of mind knowing that third-party prospect data is stored separately from first-party customer profiles, with its own governance policies.

Discover new audiences for enhanced acquisition marketing.

Advertising and marketing teams can discover and reach new prospect audiences and convert them into loyal customers. Real-Time CDP has powerful embedded data collaboration capabilities that make it easy to maximise strategic relationships with other brands, enabling you to collaborate using first-party data in a privacy-safe environment to enrich audiences. When you’re ready to activate, use the out-of-the-box, integrated and advertising-focused destinations within Real-Time CDP to reach more prospects across channels such as media, social and connected TV.

style

s-spacing, three-up

SBS customer story