linear-gradient(34deg, rgba(184,159,227,1) 0%, rgba(207,210,251,1) 21%, rgba(251,233,230,1) 94%, rgba(255,255,255,1) 100%

Adobe Real-Time CDP Use Case

Discover and engage new audiences without relying on third-party cookies.

Reach, target, and acquire more prospects across channels.

Watch video | Watch video Adobe Real-Time CDP Use Case

Multiple visualizations showing publisher and marketing audience overlap

Bolster your end-to-end marketing effectiveness.

Adobe Real-Time Customer Data Platform equips your marketing channels with more data-rich audiences, while reducing third-party cookie dependency.

Find, activate and acquire your best audiences with embedded AI models.

The out-of-the-box AI capabilities within Real-Time CDP, including propensity scoring and look-alike audience modeling, let you easily understand your most valuable audiences and discover other similar high-value prospects. These powerful AI capabilities also let you activate newly discovered audiences to advertising and marketing channels, such as Facebook, Google, and many more. Real-Time CDP also lets teams quickly and automatically generate different variations of audiences and monitor performance.

Target and personalize with greater precision.

Enrich your profiles with additional attributes from trusted data partners for more precise targeting and personalization. Real-Time CDP supports partner data, specifically, third-party data partners with durable identifiers. By working with these partners in Real-Time CDP, you can better understand who your prospects are, create personalized content for them in the moment, and acquire more customers efficiently. Teams can also use the marketer-friendly segmentation tools to reach the right audiences, with peace of mind knowing that third-party prospect data is stored separately from first-party customer profiles, with its own governance policies.

Discover new audiences for enhanced acquisition marketing.

Advertising and marketing teams can discover and reach new prospect audiences and convert them into loyal customers. Real-Time CDP has powerful embedded data collaboration capabilities that make it easy to maximize strategic relationships with other brands, enabling you to collaborate using first-party data in a privacy-safe environment to enrich audiences. When you’re ready to activate, use the out-of-the-box, integrated, and advertising-focused destinations within Real-Time CDP to reach more prospects across channels such as media, social, and connected TV.

style

s-spacing, three-up

SBS customer story

Achieved 93% more cost-effective advertising with first-party data.

Coca-Cola customer story

Experienced a 40% open rate for email through personalization.

PRISA customer story

Increased click-through rate for advertisers by 40%.

style

three up

style

m-spacing

Questions? We have answers.

How can Real-Time CDP help me reach new audiences without third-party cookies?

Real-Time CDP replaces third-party-cookie prospecting with three ﬁrst-party approaches: modeling look-alikes of your best customers, collaborating with partners through privacy-safe data clean rooms, and activating your own ﬁrst-party audiences to paid channels. Because the foundation is your own consented, uniﬁed proﬁles rather than purchased third-party segments, the audiences you build and expand do not depend on cookies that are going away. This is what lets you keep prospecting at scale as third-party signal disappears.

How does Real-Time CDP ﬁnd prospects who look like my best customers?

Real-Time CDP uses look-alike modeling to analyze a high-value audience and ﬁnd other proﬁles that resemble it on the attributes and behaviors that matter, expanding your reach without lowering quality. It draws on Customer AI, which scores individual propensity and explains the factors behind it, so the expansion is grounded in predicted likelihood to convert rather than broad demographic guesses. You start from an audience you already trust and grow it, instead of buying an unknown third-party list.

Yes, that is what Adobe Real-Time CDP Collaboration is for: you and a partner match and discover overlapping audiences in a data clean room, so you can reach the partner's relevant audiences without either side exposing its underlying customer records. Audiences are represented for matching without moving the raw data, and you can then activate to the partner's channels and measure the result. This lets you prospect into a partner's inventory while keeping ﬁrst-party data protected.

What do I need in place to start prospecting with Real-Time CDP?

You need a foundation of ﬁrst-party data unified into real-time proﬁles, because look-alike models, clean-room matching, and audience activation all build on that proﬁle rather than on third-party segments. In practice, that means connecting your behavioral and customer data sources, resolving them into proﬁles, and building the seed audiences you want to expand or collaborate on. Once the proﬁle foundation exists, the prospecting capabilities apply on top of it without a separate data project for each.

style

m spacing

title

Find and engage new audiences.

CardDescription

Maximize your first-party data, target and personalize with precision, and reach new audiences with Adobe Real-Time CDP.

cardDate

2024-06-26

altCardImageText

cardImage

primaryTag

caas:content-type/product