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Adobe Real-Time CDP: Prospect

Discover and engage new audiences without relying on third-party cookies.

Reach, target and acquire more prospects across channels.

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Visualization mock-up demonstrating Adobe Real-Time CDP’s ability to let you discover new audiences and prospects across multiple channels.

Bolster your end-to-end marketing effectiveness.

Adobe Real-Time Customer Data Platform equips your marketing channels with more data-rich audiences, while reducing third-party cookie dependency.

Find, activate and acquire your best audiences with out-of-the box AI models.

The embedded AI capabilities within Real-Time CDP, including propensity scoring and look-alike modelling, let you easily understand your most valuable audiences and discover other similar high-value prospects. These powerful AI capabilities also let you activate newly discovered audiences to advertising and marketing channels, such as Facebook, Google and many more. Real-Time CDP also lets teams quickly and automatically generate different variations of audiences and monitor performance.

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Achieved 93% more cost-effective advertising with first-party data.

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Target and personalise with greater precision.

Enrich your profiles with additional attributes from trusted data partners for more precise targeting and personalisation. Real-Time CDP supports partner data, specifically, third-party data partners with durable identifiers. By working with these partners in Real-Time CDP, you can better understand who your prospects are, create personalised content for them in the moment and acquire more customers efficiently. Teams can also use the marketer-friendly segmentation tools to reach the right audiences, with peace of mind knowing that third-party prospect data is stored separately from first-party customer profiles, with its own governance policies.

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Experienced a 40% open rate for email through personalisation.

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Discover new audiences for enhanced acquisition marketing.

Advertising and marketing teams can discover and reach new prospect audiences and convert them into loyal customers. Real-Time CDP has powerful embedded data collaboration capabilities that make it easy to maximise strategic relationships with other brands, enabling you to collaborate using first-party data in a privacy-safe environment to enrich audiences. When you’re ready to activate, use the out-of-the-box, integrated and advertising-focused destinations within Real-Time CDP to reach more prospects across channels such as media, social and connected TV.

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