Content Supply Chain - REPORTING & INSIGHTS
Optimise your content supply chain with rich content reporting and insights.
Adobe empowers teams with actionable content insights — across campaigns and channels and down to the individual asset and attribute level — so they can quickly optimise every experience and drive higher engagement.
Act on content data across channels.
From identifying high-performing creative elements to understanding audience preferences, Adobe helps you to make data-driven decisions that improve content quality, reduce production costs and speed time to market. This helps drive an efficient content supply chain that delivers greater ROI.
Maximise impact with powerful content analysis.
Leverage robust tools and AI-powered processing that efficiently analyse content to uncover opportunities to boost engagement, drive impact and grow ROI.
- Streamline analysis with AI-powered processing. Automatically assign content with asset IDs and image attributes such as colour, tone, emotion, aesthetic and more for better future analysis.
- Get full customer journey context. Link content exposure to customer behaviours, campaigns and conversions to understand and measure how it influences the complete customer journey.
- Make data-driven decisions. Quickly filter, visualise and review asset performance details to inspect relevant attributes and metadata. AI-powered alerts flag anomalies so you can respond to evolving business questions.
- Uncover optimisation opportunities. Measure and track trending assets, attributes and experiences, as well as signs of fatigue and disinterest. This lets you identify opportunities for optimisation and efficiency in future content and campaign planning.
Unlock rich content insights.
Understand which content drives customer engagement — across channels and down to individual assets and attributes — so you can refine experiences and create more impactful campaigns faster.
- Get comprehensive asset performance. Review key metrics like impressions, click-through rates and conversion outcomes to evaluate how individual assets contribute to desired actions.
- Identify key attributes. Share high-performing image attributes — like background objects, scenes, style or colour — so your teams can focus on creating content that is likely to perform well.
- Understand what drives conversion. Get clear, actionable insights into how specific content influences desired outcomes by linking content data to user behaviour — enabling refinements that help boost conversions.
- View channel and campaign performance. Connect channel and campaign data to analyse and evaluate content effectiveness across webpages, channels and campaigns.
Activate content intelligence to drive increased ROI.
Transform insights into action and empower teams to create smarter, more compelling content and experiences.
- Democratise insights across the organisation. Give stakeholders, marketers and creatives access to rich content reporting and insights to help them make data-driven decisions.
- Accelerate creative output with faster insights. Give creative teams direct access to actionable assets and attribute insights so they can quickly optimise their strategy and content creation, reduce wasted effort and cost.
- Personalise and optimise experiences. Use content engagement trends to create, refine and activate unique audience segments — powering targeted content delivery that boosts channel and campaign performance.
Content reporting and insights are powered by these Adobe products.
