Content Supply Chain - Workflow & Planning

Centralise planning and integrate workflows.

Create a single source of truth for all plans, link them directly to work execution and establish governance in marketing operations with Adobe Workfront Planning.

• Centralise planning and management. Consolidate all planning activities and decision-making processes.
• Connect workflows — from planning to execution. Link planning records with downstream execution for consistency and efficiency throughout your marketing lifecycle.
• Unify marketing data governance. Establish a governance framework for your marketing operations and customise workspaces, visualisations and records based on how you work.

Learn about Workfront Planning

Facilitate execution of the end-to-end work cycle.

Give every team member, from contributors to executives, a holistic view of all work in flight—and the tools to execute it with efficiency.

• Manage priorities and results. Prioritise projects and track results against business goals and strategies.
• Dynamically update plans. Easily update project plans to address live changes.
• Gain real-time visibility. Update project stakeholders, maintain organisational alignment, mitigate risks and delays and optimise resources with real-time insights.
• Review plans in various formats. Visualise plans in multiple views — from a simple marketing calendar to customisable reports.

Automate workflows and eliminate manual processes.

Streamline many time-consuming and repetitive tasks, so marketers can plan and deliver work faster. Reusable templates and AI-powered briefs save time, help reduce errors and maintain consistency across all work.

• Accelerate project set-up. Use creative brief automations to stand up new projects quickly and get workflows that align across applications for efficiency.
• Leverage templates and blueprints. Eliminate starting from scratch and align work to best practices.
• Execute projects with AI. Use AI to automatically assess project health and perform automated brand checks on near-final assets.
• Automate asset organisation. Accelerate asset management with automated metadata tagging that’s consistent across tools.

Accelerate the review and approval process.

Deliver content faster with proofing capabilities in Adobe Workfront and Frame.io. Review and approval workflows can also be integrated across Adobe applications via native integrations and the Workfront Fusion automation platform. This lets you streamline your processes for activating timely, compelling and compliant content.

• Sync workflows across apps. Easily maintain status and approvals across applications — including Adobe Workfront, Adobe GenStudio for Performance Marketing, Adobe Express, Frame.io, Adobe Creative Cloud and Adobe Experience Manager Assets.
• Update teams automatically. Give teams synchronised updates so everyone knows when an asset is ready for review or approved for activation.
• Protect content integrity. Get enterprise-level controls, including share-link expiration, forensic watermarking, private projects, password-protected sharing, administrative controls and an auditable approval trail.