Content Supply Chain - Workflow and Planning
Simplify complex campaign execution with connected and transparent workflows.
Adobe powers enterprise work management with planning alignment, real-time updates, cross-team visibility and connected work streams, so you can take projects from ideation to market — quicker.
Turn your multi-step project plan into a cohesive and responsive workflow.
Get complete visibility into the end-to-end work cycle.
Give every team member — from contributors to executives — a holistic view of all the content-related projects and the entire campaign with Adobe Workfront Planning.
- Project ranking. Prioritise projects and track results against business goals and strategies.
- Dynamic plan updates. Easily update project plans to address live changes.
- Communication management. Update project stakeholders, maintain organisational alignment, mitigate risks and delays and optimise resources with real-time insights.
- Plan customisations. Visualise plans in multiple views — from a simple marketing calendar to customisable reports.
Automate workflows and eliminate manual processes.
Streamline many time-consuming and repetitive tasks, so marketers can plan and deliver work faster. Reusable templates and AI-powered briefs save time, help reduce errors and maintain consistency across all work.
- Fast project set-up. Use creative brief automations to stand up new projects quickly and get workflows that align across applications for efficiency.
- Intelligent metadata tagging. Accelerate asset management with automated metadata tagging that’s consistent across tools.
- Capacity tools. Instantly understand your team’s current and future availability with automated resourcing capabilities.
Accelerate the review and approval process.
Get content to market faster with a connected, streamlined and auditable review and approval process that helps you to address your security and transparency needs.
- Cross-application updates. Easily maintain status and approvals across applications — including Adobe Workfront, Frame.io, Adobe Creative Cloud and Adobe Experience Manager Assets.
- Approval notifications. Give teams synchronised updates so everyone knows when an asset is ready for review or approved for activation.
- Security and privacy. Get enterprise-level controls, including share-link expiration, forensic watermarking, private projects, password-protected sharing, administrative controls and an auditable approval trail.
Workflow and planning is powered by these Adobe products.
Meet Adobe GenStudio for Performance Marketing.
Our newest generative AI-first application unifies all the capabilities marketers need to scale on-brand campaign content, including organising and managing the tasks needed to drive successful campaign performance.
“At such a large organisation, it’s impossible to pay attention to everything. Adobe Workfront gives us the ability to pull in the right information and show it to the right people at the right time so that they can do their work and not worry about all the other noise.”
Amy Zakrzewski, Marketing Operations Manager, Thermo Fisher Scientific
