Adobe Analytics Features

Product Analytics

Adobe Product Analytics makes analyzing the performance of your digital products easy and accessible. Whether identifying drop-off points in a travel app flow or finding friction points in an online insurance quote request, Adobe Product Analytics helps teams uncover and act on user and product insights to create more engaging experiences and improve customer loyalty.

Data collection and processing

Event data ingestion. Collect and ingest event data in real time from your website, mobile app, and non-digital channels at scale.
Combined data view. Combine event datasets into one view informed by user attributes and other customer data sources.
Unified profile. Connect user identities from multiple sources into a single, unified customer profile.
Analysis flexibility. Manage product and user event data, with the ability to correct collection errors, and create new events, dimensions, or metrics — all on the fly.

A bar graph of conversion rates and insights into a three-step funnel

style

M spacing

Learn more about data collection and processing.

Product and user analysis

Monitor, understand, and optimize customer and product user experiences along their journey, from pre-purchase to consideration to post-purchase and ongoing usage. Understand the “why” behind their online and offline interactions across products and channels — such as how they arrived, where they engaged, and what features they used and liked. This advanced analysis lets you spot friction points, conversion drivers, and loyalty or churn indicators.

Guided analysis. Give teams a simplified UX experience that lets marketers, product managers, and analytics teams instantly understand their product experience and customer data.
Out-of-the-box analyses. Simplify complex data for non-analysts with purpose-designed analysis views that let them easily uncover patterns, trends, and insights for individual users, cohorts, and intricate behavioral segments.
Testing metrics. Analyze A/B/n experiments to understand optimal paths for product experiences.

Learn more about product and user analysis.

Audience activation, orchestration, and publishing

Create, experiment, and activate audiences and end user cohorts. Through native integrations with Adobe Experience Platform applications, such as Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, you can seamlessly refine your strategies to enhance customer experiences and optimize engagement across touchpoints.

Segmentation. Identify audiences based on any combination of behaviors and create segments with a single click for deeper analysis or activation.
Activation. Seamlessly share and activate through any Adobe Experience Platform application.
Publishing. Export data into destination cloud platforms, such as Amazon S3, Azure Blob Storage, and Google Cloud Storage.