Check out the 2024 Digital Trends — Content Creation and Management in Focus report and unlock key insights and actionable recommendations to optimize your content for impactful, relevant digital experiences. Grounded in findings from a global survey of thousands of marketers, customer experience (CX) professionals, and consumers, this report reveals:
- Customers want content that reflects their specific needs and is in sync with where they are on the customer journey.
- Senior executives are prioritizing better use of content analytics and insights to drive ROI.
- Market-leading organizations will use generative AI to expedite content creation.
- Actionable recommendations on how to implement these content management strategies.
