Adobe Customer Journey Analytics Features
Customer-level analysis
Power your first-party data strategy with customer-level analysis. Customer Journey Analytics connects, standardizes, and governs your customer data for fast, holistic analysis. It also gives you cross-channel insights and powerful visualizations, so you get an end-to-end view of every journey.
Customer data collection and identity stitching
Unify customer IDs, traits, and behavioral data across channels, devices, and time — online and offline — and assign it all to a single profile for comprehensive customer insights.
- Data collection. Use open and modern APIs for large-scale data streaming ingestion and computing.
- Offline data ingestion. Integrate data from your existing CRM, or any other offline enterprise data source, for enriched dimensional analysis.
- Graph-based stitching. Combine IDs from multiple channels and devices into a single person ID, with the ability to restate historical data.
![A marketer, a profile, and an identity graph](./media_1f6955a38bc4f06dd13502a989583067cad6392b8.png?width=750&format=png&optimize=medium)
Customer data model
Run analyses with our modern data framework engineered to support all customer data types in their natural state and without loss of detail or structure.
- Modernized framework. Leverage flexible schemas and modern data structures, purpose-built for sophisticated on-demand customer data handling.
- Scalable structure. Use highly compressible database technology to power complex data queries that can rapidly retrieve results from billions of rows and multiple data sources — without writing logic.
Customer attribution models
Analyze integrated marketing performance by examining customer engagement across any combination of campaigns, channels, and content.
- Algorithmic attribution. Dynamically determine the optimal allocation of credit for a campaign or even a selected metric.
- Rules-based attribution. Use out-of-the-box models that assign credit for engagement based on pre-determined rules to give you multiple viewpoints into marketing channel impact.
- Participation models. Take advantage of multi-touch attribution to understand which touchpoints customers are exposed to the most, letting you identify which part of your site, app, or other channels are critical to conversion.
![https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/analytics/customer-journey-analytics/customer-attribution-models#customer-attribution-models | Webinar ad with attribution model data | :play-medium:](./media_16af1397b67c2ebe688770de773f6d6df36859bd3.png?width=750&format=png&optimize=medium)
![https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/analytics/customer-journey-analytics/analysis-workspace#analysis-workspace | UI of landing page analysis and query tools | :play-medium:](./media_1368890e8c2bf1f3bf62955d4931809c2865179c9.png?width=750&format=png&optimize=medium)
Analysis workspace
Give teams a simple-to-use, drag-and-drop canvas to perform complex customer-level analyses across multiple data sets and sources without the need to write SQL.
- Accessible insights. Build reusable projects customized to your unique questions while blending different views of data to tell a powerful data-driven story.
- Robust toolset. Leverage multiple tools to query and draw insights from your data, including freeform tables, cohorts, segmentation, attribution, visualizations, and context labeling.
- Speed-focused design. Optimize your queries to return results quickly — with all the underlying data fully correlated — so you can make decisions in the moment, not after weeks or hundreds of static reports.
More about customer-level analysis.
Content as a Service v3 - individual feature - Tuesday, October 22, 2024 at 16:06
Learn how to use customer-level analysis features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.