Your guide to investing in the right Adobe Analytics solution.
At Adobe, we understand that choosing and investing in an analytics solution is a significant decision. Our pricing is designed to be flexible and scalable, aligning with your organization’s specific needs, the solutions you choose, data volume, and the value you aim to achieve. This page serves as your central resource for understanding our approach to pricing across the Adobe Analytics suite and for navigating to detailed information for each distinct product.
While specific pricing is tailored to your unique requirements, we aim to provide transparency about how our different analytics solutions are structured.
How pricing is structured for Adobe Analytics solutions.
Pricing solutions within the Adobe Analytics suite are typically based on a combination of factors, ensuring that you invest in the capabilities and capacity your business requires from each specific product. Our goal is to provide value that grows with your organization’s use of these powerful tools.
Key considerations often include:
- Specific product and capabilities: Each solution (Customer Journey Analytics, Web and Mobile Analytics, Content Analytics, Product Analytics) is designed for distinct use cases and offers unique feature sets that are priced accordingly.
- Data volume and usage: The amount of data processed, events tracked, or user traffic analyzed within your chosen solution(s) can influence pricing.
- Feature tiers and add-ons: Some products, like Adobe Web and Mobile, offer different packages (e.g., Select, Prime, Ultimate) or optional add-on modules for specialized functionalities.
- Number of users or seats: Depending on the specific solution, the number of users accessing the platform may be a factor.
- Support and service levels: Options for enhanced support or professional services can be part of your overall agreement.
Given the customizable nature of enterprise software and the diverse needs our solutions address, the best way to get precise pricing for the product(s) you’re interested in is to connect with our sales team.
Explore pricing for specific Adobe Analytics solutions.
Adobe Customer Journey Analytics pricing options.
Unify and analyze cross-channel customer data to gain a complete view of every interaction. CJA helps you understand complex journeys and optimize experiences.
- Investment tailored to your data streams, user needs, and specific CJA use cases.
- Ideal for businesses focused on holistic customer understanding.
Web and Mobile Analytics pricing packages.
The industry-leading solution for deep insights into your website and mobile app performance. Available in flexible packages (Select, Prime, Ultimate) to match your needs.
- Packages designed for varying levels of analytical maturity and data complexity.
- Perfect for optimizing digital properties and marketing ROI.
Adobe Content Analytics pricing considerations.
Understand the performance and impact of your specific content assets on user engagement and conversion through AI-powered insights.
- Pricing reflects the value derived from optimizing your creative strategy.
- Essential for content strategists and creative teams.
Adobe Product Analytics pricing information.
Gain insights into how users engage with your digital products and features to improve adoption, retention, and overall product experience.
- Investment designed for product teams focused on data-driven iteration.
- Helps optimize feature success and user lifecycle.
Factors that can influence your custom quote.
When you connect with our team to discuss the specific Adobe Analytics solution(s) you're considering, we'll work to understand your unique situation.
Common factors that help us create a tailored quote include:
- Scope of implementation: The number of websites, apps, or data sources for each solution.
- Expected data volume: Monthly server calls, events, or data rows relevant to the chosen product(s).
- Specific features and capabilities: Access to advanced AI features, anomaly detection, etc., within a solution.
- Number of user licenses: How many team members will need access to each product.
- Cross-product integrations: Leveraging multiple Adobe Experience Cloud solutions together.
- Customization and professional services: Needs for custom setup, training, or ongoing strategic support for your selected tools.
- Contract length and terms: Multi-year agreements may offer different pricing structures.
Investing in value: The benefits of your chosen Adobe Analytics solution.
Choosing an Adobe Analytics solution is an investment in understanding your customers, optimizing specific experiences (Journeys, Web/Mobile, Content, or Product), and driving significant business growth.
Our solutions empower you to:
- Make data-driven decisions with confidence using the right tool for the job.
- Personalize customer experiences at scale.
- Improve marketing ROI and campaign effectiveness.
- Enhance product engagement and user retention.
- Streamline content strategy for maximum impact.
We are committed to partnering with you to ensure you realize the full value of your analytics investment, whichever solution(s) you choose.
Ready for a personalized quote for your analytics needs?
The best way to understand the pricing for the specific Adobe Analytics solution(s) that interest you is to have a conversation with us. Our experts can help you assess which products and packages are the right fit and provide a detailed, no-obligation quote.
Talk to an Adobe Analytics specialist today to request a custom demo and pricing consultation.