Adobe Product Analytics use case
Analyze product feature effectiveness.
Monitor how your product features are performing and understand their impact on customer experience.
Uncover insights into how your product features impact the user journey.
Adobe Product Analytics helps you understand user preferences, identify pain points in the user journey, and gain product optimization insights on how to improve the user experience across channels.
See the holistic effect of new features.
Measure the impact of a new product feature or update with our first-use impact analysis, which lets you understand user behavior before and after initial engagement. With it, you can easily compare how users behave and the actions they take after they’re exposed to a new feature, product experience, or marketing campaign. Easy-to-consume reporting shows you changes over time and lets you compare a single day to the overall average. It also reveals whether a new feature negatively impacts business outcomes so you can diagnose the root cause.
Understand your most popular and least used features.
The feature matrix tool surfaces insights to compare features, measure engagement, discover underused features, and improve popular features. It measures how often a feature is used versus how many people use it and plots each one in a single view. With these insights, you can identify high-value features and drive adoption to under-used features.
Learn how your features are used over time.
Analyze the rate at which users engage with product features over time to understand trends around product market fit, product engagement, and user satisfaction. With the retention rate tool, you can also conduct cohort analysis to compare how different groups engage with your product. These insights allow you to enhance retention for groups identified in the data by saving segments across other Adobe Experience Cloud products.
Questions? We have answers.
What is product feature analysis?
What are the key features of Adobe Product Analytics?
