Analytics and Advertising Cloud

Adobe Advertising Cloud is natively integrated with Adobe Analytics, so if you use both products, you can use data to power your advertising more easily and efficiently. The integration allows you to analyze the impact of your targeting strategies—deep within paid media and broad across marketing channels.

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Data-driven advertising just got easier.

Advertising technology today is evolving faster than ever, and data is at the center of that evolution. Clear, robust data helps advertisers gain a complete picture of how ads are performing and where to improve them. Without seamless, powerful data-driven advertising, it’s nearly impossible to stay ahead of the competition—especially if they’re making strides to put data and customers at the center of their ad experiences.

To meet this need, Adobe Advertising Cloud DSP and Adobe Analytics have a bidirectional data integration. This way, Advertising Cloud can send DSP performance metrics—like clicks, cost, and impressions—to Analytics, as well as metadata for Advertising Cloud tracking codes. This enhances reporting and analysis within Analysis Workspace in Analytics. Then, Analytics can capture these tracking codes in real time and pass them back to Advertising Cloud for site engagement and conversion metrics. All of this culminates in you being able to use these metrics for algorithmic bidding optimization and reporting. This bidirectional data integration enhances analysis and reporting within Analysis Workspace in Analytics, with 6–24% greater data fidelity over external connectors.