Adobe Advertising features

Demand-Side Platform (DSP)

The Adobe Advertising DSP centralizes purchasing and optimizes digital advertising inventory across various channels, formats, and publishers, from display and video to Connected TV (CTV). It unifies advertising tech with marketing tech, providing a more consistent user experience across every touchpoint.

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Maximize return on ad spend (ROAS).

Provide auction-level optimization based on what customers do on your site. Evaluate the full user journey and retarget audiences to drive conversions across other channels.

AI audience targeting. Streamline workflows with a conversational AI assistant and algorithms designed to find and target the highest value customers for your unique brand.
Improved cost per acquisition (CPA) and ROAS. Measure the path to conversion to understand the impact of each touchpoint, which can improve CPA and ROAS compared to the competition.
Intuitive retargeting. Apply more effective and efficient retargeting strategies by going beyond last-touch attribution and understanding which ad formats lead to increased conversions.

Personalized CTV ad with audience insights and channel performance metrics.

Learn more about maximizing your return on ad spend.

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Ad performance dashboard with impressions, clicks, CTR, conversions, and optimization.

Expand CTV reach and performance.

Gain deeper insights into investments and improve how they drive your business with performance and branding capabilities across planning, personalization, optimization, and measurement — all enhanced by Adobe Experience Platform and AI.

Faster time to market. Leverage data across multiple touchpoints that lead to conversion, helping marketers dramatically improve CPA and ROAS objectives — regardless of budget.
Seamless native integrations. Connect with Adobe Analytics or Adobe Customer Journey Analytics to discover which touchpoints of the customer ad journey lead to conversions, enabling smarter campaign investments.
Adobe Advertising and Premium CTV inventory. Leveraging the On Demand Gallery, an always-on marketplace for premium broadcast and streaming content, marketers can test-and-learn new inventory strategies with ease.

Learn about expanding CTV reach and performance.

Content as a Service v3 - ctv-reach - Tuesday, February 24, 2026 at 00:05

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Analyze complex reporting data at scale.

Understand your ad spend, performance, and campaign effectiveness and easily view, evaluate, and optimize campaigns at scale across formats and channels.

Performance anywhere. Extend performance campaigns to privacy-focused environments. Target and measure authenticated and unauthenticated audiences regardless of environment and extend the value of performance CTV capabilities to multichannel optimization.
Bidding optimization. Leverage user models and advanced signals to bid with precision across auctions and devices. Build and weight custom optimization goals based on brand data, bidstream data, and website conversion data from all your advertising channels.
Performance insights dashboard. Use advanced, real-time visualization tools across key themes — performance analysis, path to conversion, household metrics, and more — to easily uncover and act on trends.