Adobe Advertising and measurement
Increase ad conversions by infusing rich onsite signals for advanced segmentation, measurement, and optimization across paid channels, websites, and closed ecosystems. Using Adobe Advertising plus Adobe Analytics or Adobe Customer Journey Analytics, marketers can:
- Link ad exposures to onsite events and gain comprehensive performance insights across paid media, site, and email campaigns.
- Optimize and measure online conversions across all devices and publishers using Adobe Experience Platform data.
- Share click and conversion data to Adobe Experience Platform for use across marketing applications.